Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
This course is not available for international students.
- Digital Marketing Specialisation (MBA)
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
Deepen your understanding of digital marketing and enhance your capability in its application.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).
You’ll have access to a range of international study opportunities.
In this MBA specialisation, you’ll explore digital tactics, strategies, processes and the foundations of each digital channel.
This will include identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM strategies, analysing social media campaigns and learning how data analytics using platforms such as Facebook and Google can be used to guide marketing decisions.
You’ll also plan and implement an online marketing campaign and learn how digital analytics can guide marketing decisions.
- Study at our city campus in the heart of the Perth central business district. Intensive units and evening classes mean your studies fit around your other commitments.
- Study in trimesters to complete your degree sooner.
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
Fees & charges
Fee information is not available for this course at this time. Find estimated course fees.
How to apply
Please review information on how to apply for the campus of your choice
Please note that each campus has different application deadlines. Please view our application deadlines page for further information.Apply now
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The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: SPPC-DMKTG
- Last updated on: February 14, 2020