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Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

This course is not available for international students.

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Digital Marketing

Postgraduate Specialisation

SPPC-DMKTG

Course
Digital Marketing Specialisation (MBA)
Credit
100

Outline

Deepen your understanding of digital marketing and enhance your capability in its application.

MBA students looking at a tablet

Professional recognition

Curtin's MBA program is the only course in Western Australia, and is one of only five in Australia to hold EPAS accreditation from the European Foundation for Management Development (EFMD).

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).

In this MBA specialisation, you’ll explore digital tactics, strategies, processes and the foundations of each digital channel. 

This will include identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM strategies, analysing social media campaigns and learning how data analytics using platforms such as Facebook and Google can be used to guide marketing decisions. 

You’ll also plan and implement an online marketing campaign and learn how digital analytics can guide marketing decisions.

Why study

  • Study at our city campus in the heart of the Perth central business district. Intensive units and evening classes mean your studies fit around your other commitments.
  • Study in trimesters to complete your degree sooner.

Career information

Careers

  • CEO
  • Chief financial officer
  • Chief marketing officer
  • Chief information officer
  • Corporate services manager
  • Entrepreneur
  • Finance manager
  • General manager
  • Management consultant
  • Managing director
  • Policy and planning manager
  • Project manager

Industries

  • Banking and finance
  • Consultancy
  • Education
  • Government
  • Health care
  • Not-for-profit
  • Private business
  • Public relations
  • Retail services
  • Resources and renewables
  • Service industries

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: +61 8 9266 5888

CRL search

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

Help is at hand

See our frequently asked questions or get in touch with us below.

  • As an international student, can I work in Australia while I'm studying?
  • Where can I get an electronic Confirmation of Enrolment document if I am an international student?
  • Choosing Curtin
  • What are the courses available for international students?
  • What Scholarships are available for future international students?
  • Browse all FAQs

Opening hours: Mon–Fri: 8:00am–5:00pm (UTC+8) excl. public holidays.

Call us: +61 8 9266 5888

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: SPPC-DMKTG
  • Last updated on: June 23, 2020