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Units in first semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

Businessman holding a tablet

Digital Marketing

Postgraduate Specialisation

SPPC-DMKTG

Course
Digital Marketing Specialisation (MBA)
Credit
100

Outline

Deepen your understanding of digital marketing and enhance your capability in its application.

MBA students looking at a tablet

Professional recognition

Curtin’s MBA program is the only course in Western Australia, and one of only four Australian business schools with MBA programs, to have achieved EFMD Accredited status from the European Foundation for Management Development (EFMD).

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2020.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

You cannot successfully market a product or service without utilising online channels. In this MBA specialisation, you will extend your knowledge of digital marketing by exploring digital tactics and processes that can help your business to stand out in a highly competitive and saturated market.

You will identify critical customer groups, evaluate the fundamentals of effective SEO and SEM strategies, analyse social media campaigns and learn how data from platforms such as Facebook and Google can guide marketing decisions.

Why study

  • Study at our city campus in the heart of the Perth central business district. Intensive units and evening classes mean your studies fit around your other commitments.
  • Study in trimesters to complete your degree sooner.

Career information

Careers

  • CEO
  • Chief financial officer
  • Chief marketing officer
  • Chief information officer
  • Corporate services manager
  • Entrepreneur
  • Finance manager
  • General manager
  • Management consultant
  • Managing director
  • Policy and planning manager
  • Project manager

Industries

  • Banking and finance
  • Consultancy
  • Education
  • Government
  • Health care
  • Not-for-profit
  • Private business
  • Public relations
  • Retail services
  • Resources and renewables
  • Service industries

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au

Tel: 1300 222 888

CRL search

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now
Help
  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: SPPC-DMKTG
  • Last updated on: October 22, 2020