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COURSE

Graduate Certificate in Digital Marketing

GC-DMKT

TAUGHT BY: School of Marketing

DURATION

Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.

If duration is not available (N/A) the offering may be part of a larger course.

6months

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

100

About offering

The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas.

In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, and study digital tactics, strategies and processes.

From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign and learn how data analytics can be used to guide marketing decisions.

The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Master of Marketing).

What you'll learn

  • learn specialised knowledge, strategies and practices relevant to digital marketing and be proficient in their application.
  • critically analyse the key components of marketing in the digital economy and think creatively to generate strategic solutions to a range of real-world business problems
  • analyse and synthesise complex information, problems and concepts by applying digital marketing principles, strategies and technical skills
  • professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form
  • design and develop digital marketing strategies using key digital tactics and techniques to deliver content across a broad spectrum of digital contexts and environments
  • develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline
  • evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked digital economy
  • understand the nature of cultural trends and diversity in various societies by incorporating ethical, social and global perspectives
  • use information and technology adeptly in digital marketing contexts whilst employing effective independent and collaborative work skills to demonstrate professional judgement and ethical responsibility

Admission criteria for Australian and New Zealand students

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience.

Applicants must also meet Curtin's English language proficiency requirements.

Advanced standing / credit transfer / recognition of prior learning

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au
Tel: 1300 222 888

CRL search

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Fees and charges

Fee information is not available for this course at this time. Find estimated course fees.

Where you can study

For start dates, please view the academic calendar.

Curtin Perth

On Campus and Online
Curtin Online 1, Curtin Online 2, Curtin Online 3, Curtin Online 4, Semester 1 and Semester 2

Visit campus site

How to apply

Please review information on how to apply for the campus of your choice:

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

Where to get further information

Applicants applying for an undergraduate degree with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma if you are applying for an undergraduate degree.

Applicants with other international qualifications

Find information on what qualifications you can use to apply for a Curtin course.

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: GC-DMKT
  • This offering was last updated on: 15/11/2019