Graduate Certificate in Digital Marketing

The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas.

In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, and study digital tactics, strategies and processes.

From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign and learn how data analytics can be used to guide marketing decisions.

The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Master of Marketing).

What you'll learn

• learn specialised knowledge, strategies and practices relevant to digital marketing and be proficient in their application.
• critically analyse the key components of marketing in the digital economy and think creatively to generate strategic solutions to a range of real-world business problems
• analyse and synthesise complex information, problems and concepts by applying digital marketing principles, strategies and technical skills
• professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form
• design and develop digital marketing strategies using key digital tactics and techniques to deliver content across a broad spectrum of digital contexts and environments
• develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline
• evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked digital economy
• understand the nature of cultural trends and diversity in various societies by incorporating ethical, social and global perspectives
• use information and technology adeptly in digital marketing contexts whilst employing effective independent and collaborative work skills to demonstrate professional judgement and ethical responsibility