Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
Digital Marketing
Graduate Certificate
GC-DMKT
Outline
Keep up with rapid advances in digital marketing, learning digital tactics, strategies and processes.
Industry links
Interact with industry through guest speakers, study tours and practical workplace projects.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).
The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas.
In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, and study digital tactics, strategies and processes.
From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign and learn how data analytics can be used to guide marketing decisions.
The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Master of Marketing).
Professional recognition
Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.
Career information
Careers
- Advertising professional
- Copywriter
- Digital marketing consultant
- Media buyer
- Marketing manager
- Media producer
- Marketing specialist
- Public relations professional
Industries
- Advertising
- Government
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Service industries
What you'll learn
- learn specialised knowledge, strategies and practices relevant to digital marketing and be proficient in their application.
- critically analyse the key components of marketing in the digital economy and think creatively to generate strategic solutions to a range of real-world business problems
- analyse and synthesise complex information, problems and concepts by applying digital marketing principles, strategies and technical skills
- professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form
- design and develop digital marketing strategies using key digital tactics and techniques to deliver content across a broad spectrum of digital contexts and environments
- develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline
- evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked digital economy
- understand the nature of cultural trends and diversity in various societies by incorporating ethical, social and global perspectives
- use information and technology adeptly in digital marketing contexts whilst employing effective independent and collaborative work skills to demonstrate professional judgement and ethical responsibility
Entry requirements
Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.
| IELTS Academic (International English Language Testing System) | |
|---|---|
| Writing | 6.0 |
| Speaking | 6.0 |
| Reading | 6.0 |
| Listening | 6.0 |
| Overall band score | 6.5 |
You may demonstrate English proficiency using the following tests and qualifications.
Essential course prerequisites
A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Applicants must also meet Curtin's English language proficiency requirements.
Other requirements and notes for this course
Some units have special weekend intensive classes.
In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.
Advanced standing
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888
Fees & charges
International student indicative fees for 2020
Fee year: 2020
| International onshore – fee paying | Cost |
|---|---|
| Offer letter (100 credit) published fee | $15,000* |
| Total indicative course fee | $15,000* |
| Indicative year 1 fee | $15,000* |
Fee year: 2021
| International onshore – fee paying | Cost |
|---|---|
| Offer letter (100 credit) published fee | $15,300* |
| Total indicative course fee | $15,300* |
| Indicative year 1 fee | $15,300* |
Fees are indicative only.
*Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).
It may vary depending on the units you choose and does not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks. For information about fees at other locations please contact the relevant campus or partner institution by visiting Curtin International’s offshore site.
Location
For start dates, please view the academic calendar.
On Campus and Online
Curtin Online 1, Curtin Online 2, Curtin Online 3, Curtin Online 4, Semester 1 and Semester 2
All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.
The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.
How to apply
Please review information on how to apply for the campus of your choice
Please note that each campus has different application deadlines. Please view our application deadlines page for further information.
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