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Luxury Branding

Graduate Certificate

GC-LUXB

Course
Graduate Certificate in Luxury Branding
Duration
6 months full-time
Credit
100
Location
Curtin Perth

Outline

Luxury brands take us outside the box. Learn more about marketing strategies and design of high-spec goods and services.

Four students sitting at Westfarmers Court talking

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).

Global education

You’ll have access to a range of international study opportunities.

The Graduate Certificate in Luxury Branding is suitable if you want to develop specialist advanced knowledge and skills on how to market and manage a luxury brand. The course is also an entry point if you are considering higher postgraduate qualifications in the future. In this course you will learn about the principles of brand design, pitching and positioning luxury brands, and how to create distinctive marketing strategies that target your audience. You will also analyse global marketing challenges for unique and prestigious products, using examples spanning many industries, including luxury automotive, fashion, beauty and hospitality, and complete an industry-focused research project of your own.

Please refer to the handbook for additional course overview information.

What you'll learn

  • apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions
  • critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
  • apply a variety of methodologies to critically analyse, synthesise and reflect on complex information and recent marketing developments relevant to luxury brands and businesses in local and global contexts
  • professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses
  • develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding
  • develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
  • adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury
  • use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses

Admission criteria

An undergraduate degree in any discipline OR a minimum of 5 years' relevant workplace learning.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au

Tel: 1300 222 888

CRL search

Fees & charges

Domestic fee paying postgraduate

Fee year: 2020

Student type Cost
Domestic $13,800*

Fees are indicative only.

* Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

Use the Fee Calculator for an estimate of individual unit fees. There may also be some additional costs. For more information, see other fees and charges.

Location

For start dates, please view the academic calendar.

On Campus

Semester 1 and Semester 2

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

Help is at hand

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: GC-LUXB
  • CRICOS code: 098157B
  • Last updated on: December 12, 2019