Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
Marketing
Graduate Certificate
GC-MKTG
Outline
Develop the fundamental skills you need to change to a career in marketing.
Industry links
Curtin has strong links with the Australian Marketing Institute, Public Relations Institute of Australia and International Advertising Association.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).
This course is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. The course is also an entry point if you are considering higher postgraduate qualifications in the future.
You will learn about the principles of marketing management, buyer behaviour and marketing communications. You will have the opportunity to undertake a hands-on marketing research project and learn how relevant data can be used to guide marketing decisions.
The concepts introduced in the course are highly applicable to the achievement of practical marketing goals in the contemporary global business environment.
This course leads to the Graduate Diploma in Marketing.
Please refer to the handbook for additional course overview information.
Why study
- You will interact with industry while you study as many units focus on real-life clients.
- The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.
Professional recognition
- Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.
Career information
Careers
- Advertising professional
- Marketing specialist
- Media producer
- Media buyer
- Public relations professional
Industries
- Advertising
- Government
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Service industries
What you'll learn
- apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
- critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making
- use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesise this knowledge to make supported judgments relevant to marketing strategy
- develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships
- use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
- employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
- apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
- recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
- apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations
Entry requirements
Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.
| IELTS Academic (International English Language Testing System) | |
|---|---|
| Writing | 6.0 |
| Speaking | 6.0 |
| Reading | 6.0 |
| Listening | 6.0 |
| Overall band score | 6.5 |
You may demonstrate English proficiency using the following tests and qualifications.
Essential course prerequisites
A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Applicants must also meet Curtin's English language proficiency requirements.
Other requirements and notes for this course
Some units have special weekend intensive classes.
In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.
Advanced standing
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888
Fees & charges
International student indicative fees for 2020
Fee year: 2020
| International onshore – fee paying | Cost |
|---|---|
| Offer letter (100 credit) published fee | $15,000* |
| Total indicative course fee | $15,000* |
| Indicative year 1 fee | $15,000* |
Fee year: 2021
| International onshore – fee paying | Cost |
|---|---|
| Offer letter (100 credit) published fee | $15,300* |
| Total indicative course fee | $15,300* |
| Indicative year 1 fee | $15,300* |
Fees are indicative only.
*Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).
It may vary depending on the units you choose and does not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks. For information about fees at other locations please contact the relevant campus or partner institution by visiting Curtin International’s offshore site.
Location
For start dates, please view the academic calendar.
On Campus and Online
Curtin Online 1, Curtin Online 2, Curtin Online 3, Curtin Online 4, Semester 1, Semester 2 and Study Period 7
All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.
The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.
How to apply
Please review information on how to apply for the campus of your choice
Please note that each campus has different application deadlines. Please view our application deadlines page for further information.
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