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Australia / New Zealand students

International students

COURSE

Graduate Certificate in Marketing

GC-MKTG

TAUGHT BY: School of Marketing

DURATION

Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.

If duration is not available (N/A) the offering may be part of a larger course.

6months

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

100

About offering

The Graduate Certificate in Marketing is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. The course is also an entry point if you are considering higher postgraduate qualifications in the future.

In this course you will learn about the principles of marketing management, buyer behaviour and marketing communications. You will have the opportunity to undertake a hands-on marketing research project and learn how relevant data can be used to guide marketing decisions.

The concepts introduced in the course are highly applicable to the achievement of practical marketing goals in the contemporary global business environment.

What you'll learn

  • apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
  • critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making
  • use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesise this knowledge to make supported judgments relevant to marketing strategy
  • develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships
  • use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations

Why study Graduate Certificate in Marketing

  • You will interact with industry while you study as many units focus on real-life clients.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.

Admission criteria

Australia / New Zealand students

International students

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Applicants must also meet Curtin's English language proficiency requirements.

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Applicants must also meet Curtin's English language proficiency requirements.

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Course prerequisites

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Applicants must also meet Curtin's English language proficiency requirements.

Certificate in Advanced English (CAE): Grade C

Pearson Test of English Academic: 60

Other requirements for this course

Some units have special weekend intensive classes.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing / credit transfer / recognition of prior learning

Australia / New Zealand students

International students

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on crl@curtin.edu.au or 1300 222 888.

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please see our credit for previous study website or contact tne_pathways@curtin.edu.au.

Fees and charges

Australia / New Zealand students

International students

Domestic fee paying postgraduate

Student type Cost

Domestic

What is a domestic fee-paying (DFP) place?

A domestic fee-paying place is a place at university which is not Commonwealth supported, that is, not subsidised by the Australian Government.

Domestic fee paying students will be charged tuition fees and may be eligible for FEE-HELP assistance for all or part of those tuition fees.

$13,500*

Fees are indicative only.

* Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

Use the Fee Calculator for an estimate of individual unit fees. There may also be some additional costs. For more information, see other fees and charges.

International student indicative fees for 2018

International onshore – fee paying
Offer letter (100 credit) published fee $14,700*
Indicative year 1 fee $14,700*
Total indicative course fee $14,700*
Indicative essential incidental course fee N/A

The indicative fees shown above apply to international students studying on-campus in Western Australia. For information about fees at other locations please visit Curtin International’s offshore site.

Where you can study

View the academic calendar for semester and trimester start dates.

Bentley Campus

On Campus and Online
Semester 2, Semester 1, Curtin Online 1, Curtin Online 2, Curtin Online 3 and Curtin Online 4

Visit campus site

How to apply

Please review information on how to apply for the campus of your choice:

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

Where to get further information

Applicants applying with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma.

Applicants with other international qualifications

Find information on what qualifications you can use to apply for a Curtin course.

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: GC-MKTG
  • CRICOS code: 044636M
  • This offering was last updated on: August 17, 2018