Units in second semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
- Marketing Major (MCom)
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
Gain in-depth knowledge of key marketing principles and specialist marketing topics.
I chose Curtin’s Master of Commerce because it aligned with my interests; it was creative, business aptitude was involved, it was diverse, innovative, and offered a flexible career.
The skills I acquired and industry connections I made helped me land a role with an internationally recognised advertising agency and for that I’m incredibly grateful.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide.
Academic Ranking of World Universities 2020.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.
The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism.
As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.
The course is industry-focused and relevant to the marketing profession. There is regular interaction with industry through guest speakers and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on marketing in an international context.
Note: This major differs from the Master of Marketing, which is tailored towards graduates with substantial experience in marketing. If you have substantial experience, please apply for this course instead.
This major sits within the Master of Commerce degree. To apply for this major, you will apply for the Master of Commerce.
Please refer to the handbook for additional course overview information.
- You will interact with industry while you study as many units focus on real-life clients.
- The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.
- Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.
- Advertising professional
- Public relations professional
- Marketing specialist
- Media producer
- Media buyer
- Leisure and tourism
- Retail and wholesale
- Service industries
What you'll learn
- apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems within traditional and contemporary paradigms and practices
- critically analyse the marketing environment and think creatively to generate strategic solutions; apply logical and rational processes in high level decision making that are ethical, responsible and sustainable.
- apply a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy in local and global contexts.
- develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value that meets internationally recognised ethical and sustainability standards.
- apply appropriate technologies, electronic resources including digital and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing to engage with stakeholders in a responsible manner.
- employ an intellectual curiosity that is able to Integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in consumer, business to business and social responsibility contexts.
- apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
- recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
- apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations; develop marketing artefacts for a range of professional purposes and audiences.
A bachelor degree (or equivalent) in any discipline, or a Graduate Certificate in any discipline. Applicants must also meet Curtin's English language proficiency requirements.
Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.
|IELTS Academic (International English Language Testing System)|
|Overall band score||6.5|
- Pearson Test of English Academic:
- Certificate in Advanced English (CAE):
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.
If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
Fees & charges
Please view the Master of Commerce degree for indicative fees.
How to apply
Please review information on how to apply for the campus of your choiceApply now
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The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: MJRP-MRKTG
- Last updated on: May 18, 2021