Skip to the content

This internet browser is outdated and does not support all features of this site. Please switch or upgrade to a different browser to display this site properly.

MAJOR

Marketing Major (MCom)

MJRP-MRKTG

TAUGHT BY: School of Marketing

DURATION

Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.

If duration is not available (N/A) the offering may be part of a larger course.

N/A

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

400

About offering

This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.

Ranked second in Australia in the 2017 Eduniversal Best Masters ranking, the course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism.

As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

The course is industry-focused and relevant to the marketing profession. There is regular interaction with industry through guest speakers and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on marketing in an international context.

What you'll learn

  • apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems within traditional and contemporary paradigms and practices
  • critically analyse the marketing environment and think creatively to generate strategic solutions; apply logical and rational processes in high level decision making that is evidence-informed.
  • apply a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy in local and global contexts.
  • develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships.
  • apply appropriate technologies, electronic resources including digital and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing to engage with stakeholders.
  • employ an intellectual curiosity that is able to Integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problem related to marketing services and products in dynamic contexts.
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations; develop marketing artefacts for a range of professional purposes and audiences.

Why study Marketing Major (MCom)

  • You will interact with industry while you study as many units focus on real-life clients.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.

Professional recognition

Our Master of Commerce (Marketing) was ranked second in Australia in the 2017 Eduniversal Best Masters ranking.

Admission criteria

A bachelor degree (or equivalent) in any discipline, or a Graduate Certificate in any discipline. Applicants must also meet Curtin's English language proficiency requirements.

A bachelor degree (or equivalent) in any discipline, or a Graduate Certificate in any discipline. Applicants must also meet Curtin's English language proficiency requirements.

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Course prerequisites

A bachelor degree (or equivalent) in any discipline, or a Graduate Certificate in any discipline. Applicants must also meet Curtin's English language proficiency requirements.

Certificate in Advanced English (CAE): Grade C

Pearson Test of English Academic: 60

Advanced standing / credit transfer / recognition of prior learning

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on crl@curtin.edu.au or 1300 222 888.

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please see our credit for previous study website or contact tne_pathways@curtin.edu.au.

Next steps

This major/stream is part of a larger course. Please visit the course for more information and how to apply.

Where to get further information

Applicants applying with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma.

Applicants with other international qualifications

Find information on what qualifications you can use to apply for a Curtin course.

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRP-MRKTG
  • This offering was last updated on: August 13, 2018