Apply for Marketing Major (MCom)

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MJRP-MRKTG

Marketing

Postgraduate major

Gain in-depth knowledge of key marketing principles and specialist marketing topics.

This offering version is phasing out and no longer taking applications. You may be able to apply for a later version.

Course outline
  • Qualification
    Marketing Major (MCom)
  • Credit

    Credit

    400
Course outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

Course outline

Outline

Outline

This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.

The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism.

As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

The course is industry-focused and relevant to the marketing profession. There is regular interaction with industry through guest speakers and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on marketing in an international context.

Note: This major differs from the Master of Marketing, which is tailored towards graduates with substantial experience in marketing. If you have substantial experience, please apply for this course instead.

This major sits within the Master of Commerce degree. To apply for this major, you will apply for the Master of Commerce.

Please refer to the handbook for additional course overview information.

What jobs can the Marketing lead to?

Careers

  • Advertising professional
  • Public relations professional
  • Marketing specialist
  • Media producer
  • Media buyer

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems within traditional and contemporary paradigms and practices
  • critically analyse the marketing environment and think creatively to generate strategic solutions; apply logical and rational processes in high level decision making that are ethical, responsible and sustainable.
  • apply a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy in local and global contexts.
  • develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value that meets internationally recognised ethical and sustainability standards.
  • apply appropriate technologies, electronic resources including digital and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing to engage with stakeholders in a responsible manner.
  • employ an intellectual curiosity that is able to Integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in consumer, business to business and social responsibility contexts.
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations; develop marketing artefacts for a range of professional purposes and audiences.

Professional recognition

  • Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.

I chose Curtin’s Master of Commerce because it aligned with my interests; it was creative, business aptitude was involved, it was diverse, innovative, and offered a flexible career. 

The skills I acquired and industry connections I made helped me land a role with an internationally recognised advertising agency and for that I’m incredibly grateful. 

Daniella Chadinha

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

A bachelor degree (or equivalent) in any discipline, or a Graduate Certificate in any discipline. Applicants must also meet Curtin's English language proficiency requirements.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Please view the Master of Commerce degree for indicative fees.

Looking for more detail on the course structure?

View course structure

Frequently asked questions

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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: MJRP-MRKTG
  • Last updated on: 28 March 2024

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