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Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

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Luxury Branding

Masters by Coursework

MC-LUXB

Course
Master of Luxury Branding
CRICOS
098155D
Duration
1 year, 6 months full-time
Credit
300
Location
Curtin Perth

Outline

Gain specialist knowledge and skills in the marketing and management of luxury goods and services.

Industry links

Interact with industry through guest speakers, study tours and practical workplace projects.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).

Curtin's Master of Luxury Branding will advance your management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The Graduate Certificate in Luxury Branding and Graduate Diploma in Luxury Branding are nested within this course.

In this course you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about design management in the creation of brand identity and positioning, particularly in the luxury product industry, and the use of big data analytics in marketing and consumer biometrics.

There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context. You will also complete a major independent research project.

Please refer to the handbook for additional course overview information.

Why study

  • Learn about the latest sector issues and develop your networks by attending industry guest lectures and working on practical projects. 

How this course will make you industry ready

The Master of Luxury Branding will prepare students for a wide range of careers both within and outside of the luxury industry which require the ability to analyse complex business operations and to reach sustainable solutions. This course aims to equip students with skills and abilities for roles such as:

Professional recognition

  • Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.

Career information

Careers

  • Art and luxury consultant
  • Product manager
  • Brand manager
  • Marketing consultant

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions
  • critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
  • apply a variety of methodologies to critically analyse, synthesise and reflect on complex information and recent marketing developments relevant to luxury brands and businesses in local and global contexts
  • professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses
  • develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding
  • develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
  • adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury
  • use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses

Entry requirements

A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

You may demonstrate English proficiency using the following tests and qualifications.

Essential course prerequisites

A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Fees & charges

International student indicative fees for 2020

Fee year: 2020

International onshore – fee paying Cost
Offer letter (100 credit) published fee $15,000*
Total indicative course fee $44,900*
Indicative year 1 fee $29,900*

Fee year: 2021

International onshore – fee paying Cost
Offer letter (100 credit) published fee $15,300*
Total indicative course fee $45,800*
Indicative year 1 fee $30,500*

Fees are indicative only.

*Based on a first-year full-time study load of 200 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

It may vary depending on the units you choose and does not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks. For information about fees at other locations please contact the relevant campus or partner institution by visiting Curtin International’s offshore site.

Location

For start dates, please view the academic calendar.

On Campus

Semester 1 and Semester 2

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

Help is at hand

See our frequently asked questions or get in touch with us below.

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