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Masters by Coursework
- Master of Luxury Branding
Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.
- 1 year, 6 months full-time
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
- Curtin Perth
Gain specialist knowledge and skills on how to market and manage luxury goods and services.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).
You’ll have access to a range of international study opportunities.
Curtin's Master of Luxury Branding will advance your expertise in luxury brand management and marketing as it equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
In this course you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about the subject of design management in the creation of brand identity and positioning, particularly in the luxury product industry.
Advanced level units in big data analytics in marketing and consumer biometrics and innovations reflect some of the Curtin School of Marketing's areas of research experience. You will also complete a major independent research project. The course is industry-focused and relevant to the luxury marketing profession.
There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context.
Please refer to the handbook for additional course overview information.
How this course will make you industry ready
The Master of Luxury Branding will prepare students for a wide range of careers both within and outside of the luxury industry which require the ability to analyse complex business operations and to reach sustainable solutions. This course aims to equip students with skills and abilities for roles such as:
- Art and Luxury Consultant
- Product Manager
- Brand Manager
- Marketing Consultant
What you'll learn
- apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions
- critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
- apply a variety of methodologies to critically analyse, synthesise and reflect on complex information and recent marketing developments relevant to luxury brands and businesses in local and global contexts
- professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses
- develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding
- develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
- adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
- demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury
- use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses
A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.
Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.
|IELTS Academic (International English Language Testing System)|
|Overall band score||6.5|
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.
If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
Fees & charges
Domestic fee paying postgraduate
Fee year: 2020
What is a domestic fee-paying (DFP) place?
A domestic fee-paying place is a place at university which is not Commonwealth supported, that is, not subsidised by the Australian Government.
Domestic fee paying students will be charged tuition fees and may be eligible for FEE-HELP assistance for all or part of those tuition fees.
Fees are indicative only.
* Based on a first-year full-time study load of 200 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).
For start dates, please view the academic calendar.
Semester 1 and Semester 2
All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.
The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.
How to apply
Please review information on how to apply for the campus of your choice
Please note that each campus has different application deadlines. Please view our application deadlines page for further information.Apply now
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The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: MC-LUXB
- CRICOS code: 098155D
- Last updated on: December 12, 2019