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Masters by Coursework
- Master of Marketing
This course is one year full-time or equivalent part-time study.
- 1 year full-time
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
- Curtin Perth, Curtin Mauritius
Advance your marketing expertise and apply critical and analytical thinking to modern global marketing challenges.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide.
Academic Ranking of World Universities 2021.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
You’ll have access to a range of international study opportunities.
What you'll learn
- apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
- critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable
- analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
- develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
- develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
- employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts
- evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
- recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
- apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks
Specifically applicants require, an undergraduate degree in a relevant discipline AND 3 years relevant workplace learning OR a relevant Graduate Certificate.
Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.
|IELTS Academic (International English Language Testing System)|
|Overall band score||6.5|
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.
If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Webform: Submit here
Curtin Connect: 1300 222 888
Fees & charges
Domestic fee paying postgraduate
Fee year: 2022
What is a domestic fee-paying (DFP) place?
A domestic fee-paying place is a place at university which is not Commonwealth supported, that is, not subsidised by the Australian Government.
Domestic fee paying students will be charged tuition fees and may be eligible for FEE-HELP assistance for all or part of those tuition fees.
Fees are indicative only.
* Based on a first-year full-time study load of 200 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).
For start dates, please view the academic calendar.
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- On campus
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All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.
The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.
How to apply
Please review information on how to apply for the campus of your choice
Please note that each campus has different application deadlines. Please view our application deadlines page for further information.Apply now
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See our frequently asked questions or get in touch with us below.
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The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: MC-AMKT
- CRICOS code: 107622C
- Last updated on: June 28, 2022