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Australia / New Zealand students

International students

COURSE

Master of Marketing

MC-MRKT

TAUGHT BY: School of Marketing

DURATION

Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.

If duration is not available (N/A) the offering may be part of a larger course.

1year, 6months

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

300

About offering

If you have a prior background in a relevant business field, Curtin’s Master of Marketing will advance your expertise in marketing and can help you achieve your specific career goals.

In this course, you'll apply critical and analytical thinking to modern global marketing challenges. Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges.

There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.

The course is industry-focused and designed to prepare you for professional success. You’ll interact with industry professionals through work integrated learning and guest lectures.

There are opportunities to learn in-demand skills through a suite of industry tools in Curtin’s unique learning spaces, including The Agency - our social media command centre, as well as our cutting-edge biometric research facility.

Please refer to the handbook for additional course overview information.

Study fully online with edX

You can now also choose to study the Master of Marketing fully online through our partnership with edX, giving you the flexibility to study while working, in a full-time or part-time capacity at a pace that suits you. You’ll interact with other students from all over the world, so you can grow your professional network and gain a deeper international perspective.

Read more

What you'll learn

  • apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
  • critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable
  • analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
  • develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
  • develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts
  • evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
  • recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
  • apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks

Why study Master of Marketing

  • You will interact with industry while you study as many units focus on real-life clients.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.

Professional recognition

Curtin’s Master of Marketing was highly ranked in the Eduniversal Best Masters Ranking in Marketing 2018

Admission criteria for Australian and New Zealand students

Australia / New Zealand students

International students

A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.

A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Essential course prerequisites

A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.

Advanced standing / credit transfer / recognition of prior learning

Australia / New Zealand students

International students

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au
Tel: 1300 222 888

CRL search

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Fees and charges

Australia / New Zealand students

International students

Domestic fee paying postgraduate

Fee year: 2019

Student type Cost

Domestic

What is a domestic fee-paying (DFP) place?

A domestic fee-paying place is a place at university which is not Commonwealth supported, that is, not subsidised by the Australian Government.

Domestic fee paying students will be charged tuition fees and may be eligible for FEE-HELP assistance for all or part of those tuition fees.

$27,000*

Fees are indicative only.

* Based on a first-year full-time study load of 200 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

Use the Fee Calculator for an estimate of individual unit fees. There may also be some additional costs. For more information, see other fees and charges.

International student fees for 2019

Fee year: 2019

International onshore – fee paying Cost
Offer letter (100 credit) published fee $14,700*
Total indicative course fee $44,400*
Indicative year 1 fee $29,700*

Fee year: 2020

International onshore – fee paying Cost
Offer letter (100 credit) published fee $15,300*
Total indicative course fee $46,200*
Indicative year 1 fee $30,900*

The fees shown above apply to international students studying on-campus in Western Australia. The tuition fee is subject to an annual tuition fee increase of up to 5 per cent per annum. For information about fees at other locations please visit Curtin International’s offshore site.

Where you can study

For start dates, please view the academic calendar.

Bentley Campus

On Campus and Online
Semester 1, Curtin Online 1, Curtin Online 2, Semester 2, Curtin Online 3and Curtin Online 4

Visit campus site

How to apply

Please review information on how to apply for the campus of your choice:

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

Where to get further information

Applicants applying for an undergraduate degree with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma if you are applying for an undergraduate degree.

Applicants with other international qualifications

Find information on what qualifications you can use to apply for a Curtin course.

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MC-MRKT
  • CRICOS code: 027233E
  • This offering was last updated on: 18/04/2019