Outline
Outline
In this course, you'll apply critical and analytical thinking to modern global marketing challenges. The Graduate Certificate in Marketing and Graduate Diploma in Marketing are nested within this course.
Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges.
There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.
The course is industry-focused and designed to prepare you for professional success. You’ll interact with industry professionals through work integrated learning and guest lectures.
There are opportunities to learn in-demand skills through a suite of industry tools in Curtin’s unique learning spaces, including The Agency – our social media command centre – as well as our cutting-edge biometric research facility.
Note: This course differs from the Master of Commerce (Marketing), which is tailored towards graduates with minimal or no prior experience in marketing and is six months longer in full-time duration.
Please refer to the handbook for additional course overview information.
What jobs can the Marketing course lead to?
Careers
- Advertising professional
- Marketing specialist
- Media producer
- Media buyer
- Public Relations professional
Industries
- Advertising
- Government
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Service industries
What you'll learn
- apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
- critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable
- analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
- develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
- develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
- employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts
- evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
- recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
- apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks
