A boardroom of students in a lecture

Marketing

Masters by Coursework

MC-MRKT

Course
Master of Marketing
CRICOS
027233E
Duration
1 year, 6 months full-time
Credit
300
Location
Curtin Perth

Outline

Advance your marketing expertise and apply critical and analytical thinking to modern global marketing challenges.

Four students sitting at Westfarmers Court talking

Justin Kitin

I picked Curtin because of its great reputation and it came highly recommended by some of my colleagues. The course content was structured around assignments which used real-world case studies and theories that were applicable to current industry examples.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).

Global education

You’ll have access to a range of international study opportunities.

In this course, you'll apply critical and analytical thinking to modern global marketing challenges. The Graduate Certificate in Marketing and Graduate Diploma in Marketing are nested within this course.

Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges.

There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.

The course is industry-focused and designed to prepare you for professional success. You’ll interact with industry professionals through work integrated learning and guest lectures.

There are opportunities to learn in-demand skills through a suite of industry tools in Curtin’s unique learning spaces, including The Agency – our social media command centre – as well as our cutting-edge biometric research facility.

Why study

  • Interact with industry while you study. In the past, representatives from organisations including Seven West Media, The Brand Agency and Tourism WA, have given guest lectures.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.

Professional recognition

  • Curtin’s Master of Marketing was highly ranked in the Eduniversal Best Masters Ranking in Marketing 2018.
  • Curtin is a Graduate Gateway University with the Chartered Institute of Marketing (CIM). The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Curtin University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career

What you'll learn

  • apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
  • critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable
  • analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
  • develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
  • develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts
  • evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
  • recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
  • apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks

Entry requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

You may demonstrate English proficiency using the following tests and qualifications.

Essential course prerequisites

An undergraduate degree in a relevant discipline or Graduate Certificate in Marketing, or an undergraduate degree in any discipline and relevant work experience in Marketing.

Applicants must also meet Curtin's English language proficiency requirements.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Fees & charges

International student indicative fees for 2020

Fee year: 2020

International onshore – fee paying Cost
Offer letter (100 credit) published fee $15,000*
Total indicative course fee $45,000*
Indicative year 1 fee $30,000*

Fees are indicative only.

*Based on a first-year full-time study load of 200 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

It may vary depending on the units you choose and does not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks. For information about fees at other locations please contact the relevant campus or partner institution by visiting Curtin International’s offshore site.

Location

For start dates, please view the academic calendar.

On Campus and Online

Curtin Online 1, Curtin Online 2, Curtin Online 3, Curtin Online 4, Semester 1 and Semester 2

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

Help is at hand

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MC-MRKT
  • CRICOS code: 027233E
  • Last updated on: April 3, 2020