A boardroom of students in a lecture

Advertising

Undergraduate Major

MJRU-ADVRT

Major
Advertising Major (BCom)
Admission criteria
Guaranteed ATAR 70
Credit
200

Outline

Advertising is where art, science and technology collide. It’s an ideal environment for an engaging and creative career.

Professional recognition

Professionally accredited by the International Advertising Association.

Cutting-edge

Develop your social media marketing and analytics skills in The Agency, our social media command centre.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Advertising is where specialists in art, science and technology work together to promote brands, causes, events and products.

A typical advertising agency comprises five disciplines – account management, planning, media, production and creative – that deliver effective advertising communications across traditional and digital media, including television, radio, magazines, newspapers and online platforms.

Curtin’s Advertising major will suit you if you are interested in becoming an account manager, where you will liaise with clients and agency teams to make sure that advertising and campaign material is fresh, interesting, on-brand and on time.

You will gain an understanding of advertising business principles and processes, including communication theory, brand management, advertising research, account planning and media planning, and an appreciation of the creative elements of advertising.

With this knowledge, you will be able to engage in creative recommendations and judgment in the workplace.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Please refer to the handbook for additional course overview information.

Recommended double majors:

Why study

  • Throughout the course, you will work with real brands and clients and attend free on-campus workshops with The Communications Council, a national organisation that aims to close the gap between study and careers in marketing and advertising. Curtin University is the Inaugural Premier Education Network Sponsor of The Communication Council’s Education Network.
  • Attend regular industry workshops, networking events and seminars where you can meet people from industry.
  • Academic staff are active members of the Australia New Zealand Advertising Academic Association and The Communications Council.

The Chamber of Commerce and Industry of Western Australia has partnered with Curtin to offer internships to students who have completed 200 credits or more of their commerce degree. These internships will give you credit towards your degree, increase your industry experience and put you in direct contact with leading professionals.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

Career information

Careers

  • Account executive
  • Account manager
  • Advertising manager
  • Advertising specialist
  • Media planner
  • Strategic planner

Industries

  • Advertising
  • Government
  • Manufacturing
  • Media
  • Publishing

What you'll learn

  • apply principles in marketing communication theory to describe, understand, analyse and evaluate marketing communication issues and problems;
  • critically analyse marketing communication problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
  • use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgements relevant to the communication environment
  • use technology to effectively collect and analyse information relating to communication issues; recognise the advantages and limitations of various technologies
  • employ intellectual curiosity to integrate new information with existing knowledge and develop a life-long learning and professional development in marketing communications
  • take responsibility for learning by demonstrating initiative in finding new information and actively participating in varied learning experiences
  • apply an international perspective to marketing communication issues and adapt communication strategies for success in the global environment
  • recognise the impact of cultural diversity on consumer behaviour and advertising issues
  • apply an ethical approach to dealing with various stakeholders in the marketing communications environment, and demonstrate leadership and professional integrity when working independently and within a team

Entry requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.0

You may demonstrate English proficiency using the following tests and qualifications.

Cut-off scores

Please note: The cut-off scores below are for 2018 only.

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India (CBSE) 60%
India (HSC) 65%
Sri Lanka 5

Please select a country above.

Other requirements and notes for this course

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Fees & charges

Please view the Advertising and Public Relations Double Major (BCom) degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now

Help is at hand

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRU-ADVRT
  • Last updated on: January 24, 2020