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Australia / New Zealand students

International students

COURSE

Bachelor of Arts (Mass Communication)

B-MASCOMS

TAUGHT BY: School of Media, Creative Arts and Social Inquiry

DURATION

Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.

If duration is not available (N/A) the offering may be part of a larger course.

3years

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

600

About offering

Mass communication professionals are multi-talented experts who can communicate information across the media and corporate landscape to a large amount of people.

This wide-spanning and flexible degree will provide you with key technological skills and knowledge, as well as an understanding of the issues and debates that concern media, communication and information in the world today. 

In your first year, you will be introduced to the different areas that make up mass communication: journalism, screen production, web media, design, marketing, and public relations. In your second and third years you will choose two streams in which to specialise. The first stream can be chosen from the media stream. The second stream may also be taken from the media stream, or you can choose from the design and business stream.

Media stream

  • Corporate screen productionLearn about screen production techniques, documentary workshop, history of screen language, screen writing, broadcast video production or corporate documentary.
  • JournalismLearn print and broadcast journalism theory and practice. Learn how to communicate effectively, produce news and current affairs material for print and electronic media and the legal and ethical rules that govern the profession.
  • Web mediaLearn how the internet and the web are significantly changing, and affecting communications and the media. Through elective studies, you can learn fundamental skills in web coding and design basics.

Design and business stream

  • Digital designDevelop intermediate-level skills in multimedia design practice, animation and computer-based visualisation. You can expand these skills further in one or more areas of animation and motion graphics, 3D animation or internet design.
  • MarketingThis stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.
  • PhotographyDevelop an understanding of the concepts and skills in still photography for corporate communications.
  • Public relations: Develop an understanding of the fundamentals of professional public relations practice: its principles, techniques, cases, financial and professional practice.
  • Graphic communication: Learn to combine words and pictures in a highly organised and persuasive way to sell products and ideas.

Your second and third year core units give you an insight into a range of media issues and communication contexts, teaching you the technical skills for your professional ambitions and also the flexibility and critical awareness that comes with a broader intellectual understanding of media and corporate communications.

You also have four electives which you can use to extend your studies or broaden your skills by selecting units from a complementary discipline. Alternatively, you can choose to undertake a professional internship

All the disciplines have a strong connection with professional practice and feature opportunities to apply your practical skills and understandings. Students from different areas of study are encouraged to work together as they progress through the program on projects that reflect the nature of the evolving media, mass communication and creative industries and how they interact with the corporate and business communities. 

2018 intakes for Curtin Bentley (All streams)

  • Semester 1 (February)
  • Semester 2 (July).

2018 intakes for Curtin Dubai (Marketing and Web Media streams only)

  • Trimester 1 (January)
  • Trimester 3 (August).

2018 intakes for Curtin Malaysia (Sarawak) (Corporate Screen Production, Journalism, Marketing and Public relations streams only)

  • Semester 1 (February)
  • Semester 2 (July).

2018 intakes for Curtin Singapore (Journalism and Marketing streams only)

  • Trimester 1A (February)
  • Trimester 2A (July)
  • Trimester 3A (November).

2018 intake for Mauritius (Corporate Screen Production, Journalism, Marketing and Web Media streams only)

  • Semester 1 (February)
  • Semester 2 (July).

What you'll learn

  • explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
  • apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
  • access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
  • communicate ideas to a range of audiences by developing and applying media-based strategies
  • utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
  • apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
  • recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
  • value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
  • demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities

Why study Bachelor of Arts (Mass Communication)

  • This course is technology-centred and will give you opportunities to work with commercial-level equipment and produce work for print, radio, film, television and online media.
  • You can create and study a degree which suits your interests. Choose from a range of streams and majors.
  • You can build a portfolio of work and meet industry professionals. 

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Career information

  • Market Researcher
  • Creative Advertising Consultant
  • In-House Creative Advisor
  • Photographer
  • Freelance Designer
  • Copywriter
  • Print, Radio, Television or Photo Journalist
  • Media Liaison Officer
  • Public Relations Consultant
  • Communications Officer
  • Filmmaker
  • Director
  • Production Coordinator
  • Cameraperson
  • Producer
  • Executive Producer
  • Production Designer
  • Cinematographer
  • Editor
  • Web Developer
  • Web Architect
  • Internet Project Manager
  • Online Writer
  • Online Policy and Operations
  • Researcher
  • Internet Analyst
  • Web Communications Consultant
  • Website Manager
  • Online Marketer
  • Digital Content Creator
  • Marketing Officer
  • Public Relations Officer
  • Advertising Account Executive

Admission criteria

Australia / New Zealand students

International students

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

What kind of applicant are you?

Applicants with recent secondary education
(within the past two years)

Completed your secondary education in Australia within the past two years? Learn how you can apply to Curtin.

Applicants with higher education study

Undertaken higher education study before? Find out how you can apply for a Curtin course and what credit you may be eligible for.

Applicants with vocational education and training (VET) study

Have you studied a VET course? Find out how you can get into Curtin using these qualifications.

Applicants with work and life experience

Spent time in the workforce, completed a pathway program or finished secondary education more than two years ago? See how you can apply to study at Curtin

Applicants with recent secondary education
(within the past two years)

Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, but also includes those who may have completed their senior secondary studies with a TAFE or other VET provider within the same time frame. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Essential WACE subjects (prerequisites)

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR.

  • STAT entry: Written English and either MC Verbal or Quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin webpage.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

Applicants with higher education study

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This includes applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It also includes applicants who have completed past study with university and non-university higher education providers.

  • Open University Australia units may be used to meet the admission criteria for this course. Find out more about this pathway option.
  • Curtin offers a variety of bridging courses to help you meet the admission criteria for this course. Find out more about our bridging courses.
  • Essential WACE subjects (prerequisites)

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Applicants with vocational education and training (VET) study

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
    OR
  • TAFE:
    • AQF Certificate IV - Separate evidence of Higher English language proficiency is required; or
    • AQF Diploma; or
    • AQF Advanced Diploma.
  • Essential WACE subjects (prerequisites)

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR.

  • STAT entry: Written English and either MC Verbal or Quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Applicants with work and life experience

Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Essential WACE subjects (prerequisites)

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR.

  • STAT entry: Written English and either MC Verbal or Quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Cut-off scores

Please note: The cut-off scores below are for 2018 only.

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India (CBSE) 60%
India (HSC) 65%
Sri Lanka 5

Minimum academic entry requirements

Please select a country above.

Other requirements for this course


In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing / credit transfer / recognition of prior learning

Australia / New Zealand students

International students

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on crl@curtin.edu.au or 1300 222 888.

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please see our credit for previous study website or contact tne_pathways@curtin.edu.au.

Those with a Diploma of Mass Communication from Central TAFE may receive credit for recognised learning equivalent to one year (200 credits).

Fees and charges

Australia / New Zealand students

International students

Australian and New Zealand student indicative fees for 2018

Student type Cost

Commonwealth supported

What is a Commonwealth supported place (CSP)?

A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder (referred to as the “student contribution amount”). The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place. A limited number of Commonwealth supported places are also available for some postgraduate courses.

Learn more about CSPs and whether you’re eligible by visiting the Australian Government’s StudyAssist website.

$7,530*

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on [offering.credits] credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks – visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you’re not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

International student indicative fees for 2018

International onshore – fee paying
Offer letter (100 credit) published fee $14,300*
Indicative year 1 fee $28,500*
Total indicative course fee $85,500*
Indicative essential incidental course fee $50 *

The indicative fees shown above apply to international students studying on-campus in Western Australia. For information about fees at other locations please visit Curtin International’s offshore site.

Where to get further information

Applicants applying with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma.

Applicants with other international qualifications

Find information on what qualifications you can use to apply for a Curtin course.

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: B-MASCOMS
  • CRICOS code: 018629D
  • This offering was last updated on: August 13, 2018