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Units in first semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

Student on prac

Psychology and Marketing

Bachelor Double Degree

BB-PSYMKT

Course
Bachelor of Science (Psychology), Bachelor of Commerce (Marketing)
Admission criteria
Guaranteed ATAR 80
Duration
5 years full-time
Credit
1000
Location
Curtin Perth

Outline

Develop knowledge of human behaviour and acquire analytical methods to examine how culture, personality and lifestyle affect consumer behaviour.

Highly ranked course

Psychology at Curtin ranked equal 9th nationally in the reputable 2021 Times Higher Education World University Rankings (THEWUR) by Subject.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2020.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.

You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You will also learn how to analyse and interpret market research data using appropriate technologies, and identify local, regional and global issues that affect business.

To become a registered psychologist after graduating from this degree, you will need to complete a further year of psychology study and then two years of skills-based training.

You can enrol in the Business Internship unit in the final year of the course.

Please refer to the handbook for additional course overview information.

Why study

  • Psychology will play a huge part in the future of commerce
  • You'll develop an advanced knowledge of the human brain and how culture, personality and lifestyle affect consumer behaviour
  • You'll learn how to analyse and interpret market research data
  • There are opportunities for an internship

 

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

This degree offers an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, further study is required.

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). When you graduate, you will be eligible for membership with the AMI.

Career information

  • Support Worker
  • Mental Health Advocate
  • Events Coordinator
  • Fundraising Coordinator
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Search Engine Optimisation Consultant
  • Advertising Specialist
  • Marketing Psychologist
  • Product Developer

What you'll learn

  • apply psychological theory to evidence based practice and extend the boundaries of knowledge through research; discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions
  • apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions; critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
  • access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology; use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
  • communicate effectively with individuals, groups and communities; develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
  • select and effectively use appropriate technologies relevant to psychological research and practice; use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
  • demonstrate ability for self directed learning and reflective practice; employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
  • demonstrate knowledge and understanding of international perspectives in psychology; apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
  • demonstrate understanding and respect for human rights and cultural diversity; recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
  • independently and collaboratively apply professional skills in an ethical manner; apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team

Admission criteria

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing6.0
Speaking6.0
Reading6.0
Listening6.0
Overall band score6.5

You may demonstrate English proficiency using the following tests and qualifications.

I recently attended high school

Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, but also includes those who may have completed their senior secondary studies with a TAFE or other VET provider within the same time frame. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR : 80
  • Desirable WACE subjects

    Mathematics Applications or Mathematics Methods. Biology, Human Biology or Psychology.

  • STAT entry : STAT elements considered are E and either V or Q.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin webpage.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

I have work and life experience

Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR : 80
  • Desirable WACE subjects

    Mathematics Applications or Mathematics Methods. Biology, Human Biology or Psychology.

  • STAT entry : STAT elements considered are E and either V or Q.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

I’ve studied at TAFE or done an apprenticeship

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR : 80 OR
  • TAFE:
    • AQF Certificate IV - Separate evidence of English language proficiency is required; or
    • AQF Diploma; or
    • AQF Advanced Diploma.
  • Desirable WACE subjects

    Mathematics Applications or Mathematics Methods. Biology, Human Biology or Psychology.

  • STAT entry : STAT elements considered are E and either V or Q.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

I’ve gone to university before

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This includes applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It also includes applicants who have completed past study with university and non-university higher education providers.

  • Desirable WACE subjects

    Mathematics Applications or Mathematics Methods. Biology, Human Biology or Psychology.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

To switch into this course, you need to have:

  • completed 100 credits within one semester, with a semester weighted average (SWA) of 60% or higher and an academic status of Good Standing; and
  • met the admission criteria for minimum entry.

Higher education course switcher criteria

To switch into this course from another higher education course, you need to have:

  • completed 100 credits within one semester, with a semester weighted average (SWA) of 60% or higher; and
  • an academic status of Good Standing; and
  • met the admission criteria for minimum entry.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au

Tel: 1300 222 888

CRL search

Fees & charges

Australian and New Zealand student indicative fees

Fee year: 2021

Student typeCost
Commonwealth supported $12,900*

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and does not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks – visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you’re not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Location

For start dates, please view the academic calendar.

Curtin Perth flag

2021

Semester 1
  • On Campus

2022

Semester 1
  • On Campus

2023

Semester 1
  • On Campus

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

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Help
  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: BB-PSYMKT
  • CRICOS code: 095948F
  • Last updated on: March 3, 2021