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Units in first semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

Student on prac

Psychology and Marketing

Bachelor Double Degree


Bachelor of Science (Psychology), Bachelor of Commerce (Marketing)
Admission criteria
Guaranteed ATAR 80
5 years full-time
Curtin Perth


Develop an advanced knowledge of the human brain and behaviour and acquire analytical methods to examine how culture, personality and lifestyle affect consumer behaviour.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2020.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Global education

You’ll have access to a range of international study opportunities.

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.

You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You will also learn how to analyse and interpret market research data using appropriate technologies, and identify local, regional and global issues that affect business.

In addition, you will be able to run your own virtual company in the business capstone unit and you can enrol in a business internship unit in your final year.

To become a registered psychologist after graduating from this degree, you will need to complete a further year of psychology study and then two years of skills-based training.

You can enrol in the Business Internship unit in the final year of the course.

Please refer to the handbook for additional course overview information.

Why study

Completion of this accredited course prepares graduates for careers in both the psychology and marketing professions, and opens possibilities for employment in a variety of business contexts.

Curtin graduates of psychology are highly regarded for their depth of theoretical and practical knowledge, and research skills. The School of Psychology & Speech Pathology research was rated 4 out of 5 (above world ranking) in the 2015 Excellence in Research Australia exercise and Curtin's psychology degree was ranked among the 10 most popular psychology subjects in Australia in the 2013 QS World University Rankings. It was also listed as one of the top 100-150 psychology subjects in the world.

Curtin Business School (CBS) is one of the top ten business schools in Australia, and the School of Marketing’s courses are designed with a high level of input from professional and employer groups in the industry. We place a strong emphasis on industry links and real world learning, with many of our units involving collaborating on projects with real organisations and professional placements to increase your interactions with industry as you study.

CBS’s marketing degree is accredited by the Australian Marketing Institute. A Marketing degree gives our graduates an edge in the business world, enabling them to work and progress to senior management roles in a wide range of industries, both within Australia and overseas.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

This degree provides students with an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, a further year of undergraduate psychology study is required.

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

In Australia, after fourth year, the completion of a two-year master’s program or a one-year professional masters and one year of supervised psychological practice, is required for full registration as a psychologist.

Career information

  • Support Worker
  • Mental Health Advocate
  • Events Coordinator
  • Fundraising Coordinator
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Search Engine Optimisation Consultant
  • Advertising Specialist
  • Marketing Psychologist
  • Product Developer

For students who want to pursue a career in psychology, a further year of study is required to be able to apply for Provisional Registration as a psychologist and for Associate Membership of the Australian Psychological Society. Further information about this additional year of study can be provided by the Program Director for Undergraduate Psychology (via

  • Marketing Officer

What you'll learn

  • apply psychological theory to evidence based practice and extend the boundaries of knowledge through research; discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions
  • apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions; critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
  • access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology; use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
  • communicate effectively with individuals, groups and communities; develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
  • select and effectively use appropriate technologies relevant to psychological research and practice; use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
  • demonstrate ability for self directed learning and reflective practice; employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
  • demonstrate knowledge and understanding of international perspectives in psychology; apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
  • demonstrate understanding and respect for human rights and cultural diversity; recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
  • independently and collaboratively apply professional skills in an ethical manner; apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team

Entry requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

You may demonstrate English proficiency using the following tests and qualifications.

Cut-off scores

Please note: The cut-off scores below are for 2020 only.

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 8
IB 28
Ontario Gr 12 (best of 6) 70
ATAR (including WACE/SACE/HCE/VCE) 90
India (CBSE) 70%
India (HSC) 71%
Sri Lanka 8

Please select a country above.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Tel: +61 8 9266 5888

CRL search

Fees & charges

International student indicative fees

Fee year: 2020

International onshore – fee paying Cost
Indicative essential incidental course fee $150*
Offer letter (100 credit) published fee $16,900*
Total indicative course fee $168,500*
Indicative year 1 fee $33,900*

The fees shown above apply to international students studying on-campus in Western Australia. The indicative tuition fee is subject to an annual tuition fee increase of up to 5 per cent and may be subject to legislative change.

The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and does not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks. For information about fees at other locations please contact the relevant campus or partner institution by visiting Curtin International’s offshore site.


For start dates, please view the academic calendar.

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Semester 1
  • On Campus


Semester 1
  • On Campus


Semester 1
  • On Campus

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The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

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Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: BB-PSYMKT
  • CRICOS code: 095948F
  • Last updated on: November 25, 2020