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MAJOR

Creative Advertising and Graphic Design Major (BA)

MJRU-CRAGD

TAUGHT BY: School of Design and the Built Environment

DURATION

Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.

If duration is not available (N/A) the offering may be part of a larger course.

N/A

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

200

About offering

Advertising creatives and graphic designers visually communicate across a range of media to persuade, inform and educate audiences online, in print and within a wider environment.

You can elect to study creative advertising, graphic design, or both these disciplines within this major.

The creative advertising discipline focuses on the generation and development of creative ideas across emerging and traditional media, and then producing them by applying professional process and practice.

The graphic design discipline teaches you how to solve complex communication problems through the application of design theory and practice, and encourages you to develop skills across a variety of design disciplines, including branding, editorial, information, publication, wayfinding and interactive design.

In this major, you will develop your design skills using project-based activities and processes, as used in industry. You will work on a wide spectrum of briefs and learn with the technology and software found in the workplace. Third-year components involve self-directed learning and lead to the creation of a graduate portfolio that you will be able to use as a demonstration of your skills when applying for employment.

What you'll learn

  • apply discipline knowledge of creative practise and marketing principles in design application, studio practice and critical discourse relevant to the fields of creative advertising and graphic design; contribute to evidence based design practice through visual, technical and conceptual research
  • apply critical logic and reflective practice through the design process as a means of producing creative solutions to advertising and graphic design issues
  • synthesise both visual and written information, from a range of sources, as a means of producing relevant solutions to creative advertising and graphic design briefs
  • demonstrate effective visual, spoken, written and technical communication appropriate to: creative advertising and/or graphic design within the confines of design practice and production
  • use and discern between a range of design technologies and media platforms in the production of graphic design and/or advertising solutions
  • demonstrate personal awareness of design practices; apply effective self-directed learning skills; sustain an engagement with contemporary practices and the creative advertising and graphic design industries; partake group practices as a means of developing interpersonal skills
  • recognise the significance of international movements and influences in contemporary design and studio practice; understand and utilise international standards in cultural, regulatory and profession practice judgements; produce design solutions relevant to both local and global audiences with sympathy toward cultural differences
  • recognise the importance of cultural diversity and visual language; respect individuals from all cultures; develop cross-cultural collaborations that foster innovation and diversity in design activities, studio practice and production within the fields of creative advertising and graphic design
  • work both independently and collaboratively, demonstrating relevant professional practices in the fields of creative advertising and graphic design; produce design solutions that are ethical, sustainable and relevant through applied professional design practice; use responsible personal judgement when working independently or collaboratively and utilise the design process to lead projects

Why study Creative Advertising and Graphic Design Major (BA)

  • Experience: Curtin’s design department has been at the forefront of design education in Western Australia for over 50 years. If you love creatively solving visual problems, you can turn this into a career with diverse graduate opportunities
  • Innovation: There is a strong focus on contemporary design practices and principles.
  • Strong practical focus: The department’s facilities provide students with the necessary resources to produce finished design executions across a range of media.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

Graduates may convert student memberships of national professional design bodies, such as the Design Institute of Australia, into full professional memberships following qualification and professional experience.

Professional memberships available:
  • D&AD, Australian Graphic Design
  • Association, International Society of
  • Typographic Designers (ISTD), and the
  • Perth Advertising and Design Club.

Career information

  • Artist
  • Desktop Publisher

You will develop a portfolio of work to prepare you for future employment in graphic design, advertising and other agencies. Careers in this area may be in roles such as:

  • Art Director 
  • Graphic Designer
  • Advertising Executive
  • Creative Director
  • Copywriter
  • Creative Consultant
  • Design Educator
  • Entrepreneur
  • Production Manager
  • Multimedia Developer
  • Graphic Designer
  • Illustrator
  • Copywriter

Admission criteria

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

What kind of applicant are you?

Applicants with recent secondary education
(within the past two years)

Completed your secondary education in Australia within the past two years? Learn how you can apply to Curtin.

Applicants with higher education study

Undertaken higher education study before? Find out how you can apply for a Curtin course and what credit you may be eligible for.

Applicants with vocational education and training (VET) study

Have you studied a VET course? Find out how you can get into Curtin using these qualifications.

Applicants with work and life experience

Spent time in the workforce, completed a pathway program or finished secondary education more than two years ago? See how you can apply to study at Curtin

Applicants with recent secondary education
(within the past two years)

Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, but also includes those who may have completed their senior secondary studies with a TAFE or other VET provider within the same time frame. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Essential WACE subjects (prerequisites)

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR.

  • STAT entry: Written English and either MC Verbal or Quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options

  • Recipients of the John Curtin Undergraduate Scholarship will receive an early offer to study this course.

  • Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

  • If you’re an indigenous applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin webpage.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

Applicants with higher education study

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This includes applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It also includes applicants who have completed past study with university and non-university higher education providers.

  • Open University Australia units may be used to meet the admission criteria for this course. Find out more about this pathway option.
  • Curtin offers a variety of bridging courses to help you meet the admission criteria for this course. Find out more about our bridging courses.
  • Essential WACE subjects (prerequisites)

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Applicants with vocational education and training (VET) study

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
    OR
  • TAFE:
    • AQF Certificate IV - Separate evidence of English language proficiency is required; or
    • AQF Diploma; or
    • AQF Advanced Diploma.
  • Essential WACE subjects (prerequisites)

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR.

  • STAT entry: Written English and either MC Verbal or Quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Applicants with work and life experience

Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Essential WACE subjects (prerequisites)

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR.

  • STAT entry: Written English and either MC Verbal or Quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Cut-off scores

Please note: The cut-off scores below are for 2018 only.

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India (CBSE) 65%
India (HSC) 65%
Sri Lanka 5

Minimum academic entry requirements

Please select a country above.

If you don’t meet the minimum course requirements, you may submit a portfolio and attend an interview.

Find out more about portfolio entry.

It is also recommended you attend a group advisory session if you register this major as one of your preferences.

Find out more about Humanities' Design Advisory Sessions.

Other requirements for this course

Applicants are required to choose one of the Bachelor of Arts majors when applying. If you with to study a double major, you elect the second major once you have been accepted into the course.


In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing / credit transfer / recognition of prior learning

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on crl@curtin.edu.au or 1300 222 888.

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please see our credit for previous study website or contact tne_pathways@curtin.edu.au.

Next steps

This major/stream is part of a larger course. Please visit the course for more information and how to apply.

Where to get further information

Applicants applying with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma.

Applicants with other international qualifications

Find information on what qualifications you can use to apply for a Curtin course.

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRU-CRAGD
  • This offering was last updated on: July 23, 2018