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Units in first semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

Study Digital and Social Media at Curtin

Digital and Social Media

Undergraduate Major


Digital and Social Media Major (BA)


Explore the human side of the internet and graduate ready for roles in digital and social media strategy.

Anna Dickson

My work and study in digital communications has made me feel like I’ve held a front-row seat in the rise of digital media over the last decade. I have worked as a digital producer, a social media manager and a digital designer, with a recent focus on experience design. 

I have always seemed to have an edge in the workplace because of the theoretical foundation that I built with this course. Above all, I’ve had the privilege of using this knowledge to work with organisations that make a positive contribution to society.

Transferable skills

Humanities courses teach transferable skills for international careers. 

Five star

Five star rating for overall experience, skills development, learning resources, teaching quality, learner engagement and starting salary.

(Good Universities Guide 2021)

Specialist pathways

This major can be taken as part of a double degree.

It's almost impossible to participate in society today without using digital and social media. This course explores the social, cultural and political impacts of the internet, including the significance of social media.

You will learn the fundamentals of online communications and explore digital innovations, such as artificial intelligence. You'll understand how the internet is changing political systems and reshaping cultures, societies and economies, and how you can navigate these changes effectively.

You'll build practical and advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, online collaboration, virtual community development and management.

Upon graduating, you’ll be career-ready for diverse roles in digital and social media and strategy.

Digital and Social Media is offered as part of the Bachelor of Arts. You can create a degree that suits your individual needs by enhancing your studies with a secondary major. 

You can also study Digital and Social Media as part of a Bachelor of Arts, Bachelor of Commerce, or Bachelor of Science, Bachelor of Arts double degree.

Additionally, this course can studied within the web media stream of the Bachelor of Communications.

Please refer to the handbook for additional course overview information.

How to apply

This major sits within the Bachelor of Arts degree. To apply for this major, you will apply for the Bachelor of Arts. In step 3 of the application process, you will be asked to confirm the major you wish to study.

Applying as an undergraduate student is easy. For information tailored to your situation, visit our easy to follow instructions to get your application started.

Ready to apply?

Apply now

Why study

  • You will learn to become an independent and successful leader of digital and social media development.
  • You will understand the power of the internet to inform, influence and engage individuals, communities and societies.
  • Curtin was one of the first universities to offer a degree in internet studies, making us a pioneer in the area of internet education. 
  • Our teaching staff are highly qualified and dedicated educators, many of whom contribute to new research into the internet and digital and social media.

How this course will make you industry ready

Our graduates find work in web design, web development, marketing, communications, the media industry and with independent online businesses. Due to the open structure of the course, you can acquire the skills and knowledge you want based on your current employment or personal interests.

You will be well positioned to undertake management, operational and policy work concerning the internet, and be able to base your professional practice in a deeper understanding of the profound societal changes caused by digital and social media.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Career information


  • Online content creator
  • Web designer / developer
  • Social media coordinator
  • Web communications manager
  • Digital producer / strategist
  • Data business analyst


  • Media and communications
  • Stakeholder engagement
  • Advertising
  • Marketing

What you'll learn

  • understand and apply key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
  • think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
  • conduct appropriate scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
  • communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
  • use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
  • further develop skills and knowledge through self-directed learning
  • understand the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
  • recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
  • act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams

Entry requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)

You may demonstrate English proficiency using the following tests and qualifications.

Other requirements and notes for this course

Applicants are required to choose one of the Bachelor of Arts majors when applying. If you with to study a double major, you elect the second major once you have been accepted into the course.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Tel: +61 8 9266 5888

CRL search

Fees & charges

Please view the Bachelor of Arts degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now
  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRU-NETCM
  • Last updated on: November 30, 2020