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Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

A boardroom of students in a lecture

Marketing

Undergraduate Double Degree Major

MDDU-MRKTG

Major
Marketing Double Degree Major (BA/BCom)
Credit
400

Outline

Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

Four students sitting at Westfarmers Court talking

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).

Global education

You’ll have access to a range of international study opportunities.

Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

Marketing is offered as part of the Bachelor of Arts and Bachelor of Commerce double degree.

Please refer to the handbook for additional course overview information.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: +61 8 9266 5888

CRL search

Fees & charges

Please view the Bachelor of Arts, Bachelor of Commerce degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now

Help is at hand

See our frequently asked questions or get in touch with us below.

  • As an international student, can I work in Australia while I'm studying?
  • Where can I get an electronic Confirmation of Enrolment document if I am an international student?
  • Choosing Curtin
  • What are the courses available for international students?
  • What Scholarships are available for future international students?
  • Browse all FAQs

Opening hours: Mon–Fri: 8:00am–5:00pm (UTC+8) excl. public holidays.

Call us: +61 8 9266 5888

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MDDU-MRKTG
  • Last updated on: May 8, 2020