Units in second semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
Undergraduate Double Degree Major
- Marketing Double Degree Major (BA/BCom)
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide.
Academic Ranking of World Universities 2020.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
You’ll have access to a range of international study opportunities.
Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.
You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.
Marketing is offered as part of the Bachelor of Arts and Bachelor of Commerce double degree.
Please refer to the handbook for additional course overview information.
View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.
If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
Fees & charges
Please view the Bachelor of Arts, Bachelor of Commerce degree for indicative fees.
How to apply
Please review information on how to apply for the campus of your choiceApply now
Help is at hand
See our frequently asked questions or get in touch with us below.
- What are the alternative pathways into Curtin?
- What scholarships are available?
- How is studying online different from studying on campus?
- What are my study mode options?
- Browse all FAQs
- Opening hours:
- Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: MDDU-MRKTG
- Last updated on: June 16, 2021