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Units in second semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

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Marketing Foundations

Undergraduate Specialisation

SPUC-MRKTG

Course
Marketing Foundations Specialisation
Credit
100

Outline

Learn how consumers think and how businesses can influence them through clever marketing strategy.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2020.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Global education

You’ll have access to a range of international study opportunities.

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Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers.

This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets.

You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.

The marketing specialisation includes four hand-picked units from the Marketing major. The skills and knowledge you gain will be a valuable addition to your skill set, regardless of your chosen major and the industry you want to break into.

Why study

  • You’ll build a solid foundation to understand and apply the mechanics of marketing, both from a business and a consumer perspective.
  • You’ll have the opportunity to work with a real business to help them improve their marketing practices.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Career information

Careers

  • Marketing coordinator
  • Brand coordinator
  • Social media manager 
  • Fundraising and events coordinator

Industries

  • Advertising and marketing
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Education
  • Service industries

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au

Tel: 1300 222 888

CRL search

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.

Help

Help is at hand

See our frequently asked questions or get in touch with us below.


Opening hours:
Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: SPUC-MRKTG
  • Last updated on: October 19, 2021