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Units in second semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

Student in the Agency

Marketing

Undergraduate Major

MJRU-MRKTG

Major
Marketing Major (BCom)
Admission criteria
Guaranteed ATAR 70
Credit
200

Outline

Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

Dean Bussanich

 

An internship is a great way to expose yourself to the industry that you’re studying. I did my internship at Automotive Holdings Group head office in Perth. It opened me up to the real world of marketing and business in an engaging and insightful way. It was rewarding to arrange promotions and communicate effectively with different people, using the techniques I had learned in university. The best part was being offered a job at the end of my placement.

Cutting-edge

Develop your social media marketing and analytics skills in The Agency, our social media command centre.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2020.

Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Please refer to the handbook for additional course overview information.

Recommended double majors:

Why study

  • Interact with industry through professional placement opportunities and projects for real companies, to reinforce your learning.
  • Build additional social, academic and industry-based relationships and skills, with the help of the student-run Curtin Marketing Association.
  • Attend lectures featuring representatives from industry. Past participating organisations have included BankWest, Expedia, HBF and Tourism WA.

The Chamber of Commerce and Industry of Western Australia has partnered with Curtin to offer internships to students who have completed 200 credits or more of their commerce degree. These internships will give you credit towards your degree, increase your industry experience and put you in direct contact with leading professionals.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

This course is accredited by:

  • Australian Marketing Institute
  • Chartered Institute of Marketing

You may be eligible for membership of of the Australian Marketing Institute once you graduate.

Curtin University is also the Inaugural Premier Education Network Sponsor of The Communications Council WA.

Career information

Careers

  • Digital marketing specialist
  • Fundraising coordinator
  • Market research analyst
  • Marketing assistant
  • Marketing communications manager
  • Marketing officer
  • Product manager

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
  • critically analyse marketing problems and think creatively to generate innovative solutions across diverse cultural settings.
  • Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities
  • generate strategic initiatives that apply current digital technologies to the development and communication of effective marketing solutions
  • apply discipline knowledge to address practical industry issues and build capacity for advancing employability and career prospects in marketing
  • integrate international perspectives into marketing issues and strategies to build global sensitivity within the marketing context

Admission criteria

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing6.0
Speaking6.0
Reading6.0
Listening6.0
Overall band score6.0

You may demonstrate English proficiency using the following tests and qualifications.

I recently attended high school

Applicants with recent secondary education are those whose admission is primarily based on the achievement of the required ATAR within the last two years. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR : 70
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry : Written English and either verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options

  • Recipients of the John Curtin Undergraduate Scholarship will receive an early offer to study this course.

  • Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

  • If you’re an indigenous applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin webpage.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

I have work and life experience

Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR : 70
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry : Written English and either verbal or quantitative
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

I’ve studied at TAFE or done an apprenticeship

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR : 70 OR
  • TAFE:
    • AQF Certificate IV - Separate evidence of English language proficiency is required; or
    • AQF Diploma; or
    • AQF Advanced Diploma.
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry : Written English and either verbal or quantitative
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

I’ve gone to university before

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

Not all Curtin courses accept course switchers from other institutions.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au

Tel: 1300 222 888

CRL search

Fees & charges

Please view the Bachelor of Commerce degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now
Help

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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRU-MRKTG
  • Last updated on: June 16, 2021