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MAJOR

Marketing Major (BCom)

MJRU-MRKTG

TAUGHT BY: School of Marketing

DURATION

Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.

If duration is not available (N/A) the offering may be part of a larger course.

N/A

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

200

About offering

Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

Marketing is offered as part of the Bachelor of Commerce. To apply for this major, you will apply for the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

Please refer to the handbook for additional course overview information.

What you'll learn

  • apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
  • critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
  • use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
  • develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
  • use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
  • employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
  • recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team

Why study Marketing Major (BCom)

The Chamber of Commerce and Industry of Western Australia has partnered with Curtin Business School (CBS) to offer internships to students who have completed 200 credits or more of their business degree. These internships are for course credit and provide real-world exposure to our students.

These business internships will not only give students credit towards their degree, they will receive the industry experience and practical skills needed to achieve great things after graduation and give employers the opportunity to support and lend their expertise to the students, encouraging the future workforce, whilst being assisted to meet their business goals.

Industry engagement and internship opportunities

  • You will interact with industry while you study as many units focus on real clients.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.
  • Industry experience and professional placement opportunities reinforce your learning.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

Curtin's Marketing major is accredited by the Australian Marketing Institute (AMI) and Curtin is a Graduate Gateway University with the Chartered Institute of Marketing (CIM).

  • The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.
  • The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Curtin University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career

Career information

  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Communications Officer
  • Communications and Brand Consultant
  • Search Engine Optimisation (SEO) Consultant
  • Marketing Officer

Admission criteria for Australian and New Zealand students

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.0

What kind of applicant are you?

Female high school student in classroom

Applicants with recent secondary education

Completed your secondary education in Australia within the past two years? Learn how you can apply to Curtin.

Applicants with work and life experience

See how to apply if you’ve completed a pathway program, finished secondary education more than two years ago or spent time in the workforce.

Applicants with vocational education and training (VET) study

Learn how you can gain entry with a TAFE or other vocational education training (VET) qualification.

Applicants with higher education study

Find out how to apply and what credit you may be eligible for if you have previous higher education study.

Female high school student in classroom

Applicants with recent secondary education

Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, but also includes those who may have completed their senior secondary studies with a TAFE or other VET provider within the same time frame. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry: Written English and either verbal or quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options

  • Recipients of the John Curtin Undergraduate Scholarship will receive an early offer to study this course.

  • Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

  • If you’re an indigenous applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin webpage.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

Applicants with work and life experience

Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry: Written English and either verbal or quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Applicants with vocational education and training (VET) study

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
    OR
  • TAFE:
    • AQF Certificate IV - Separate evidence of English language proficiency is required; or
    • AQF Diploma; or
    • AQF Advanced Diploma.
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry: Written English and either verbal or quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Applicants with higher education study

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This includes applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It also includes applicants who have completed past study with university and non-university higher education providers.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India (CBSE) 60%
India (HSC) 65%
Sri Lanka 5

Minimum academic entry requirements

Please select a country above.

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing / credit transfer / recognition of prior learning

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au
Tel: 1300 222 888

CRL search

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

How to apply

Please review information on how to apply for the campus of your choice:

Apply now

Next steps

This major/stream is part of a larger course. Please view the About offering tab for more information, including how to apply.

Where to get further information

Applicants applying for an undergraduate degree with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma if you are applying for an undergraduate degree.

Applicants with other international qualifications

Find information on what qualifications you can use to apply for a Curtin course.

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRU-MRKTG
  • This offering was last updated on: 29/10/2019