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Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

Student in the Agency

Marketing

Undergraduate Major

MJRU-MRKTG

Major
Marketing Major (BCom)
Admission criteria
Guaranteed ATAR 70
Credit
200

Outline

Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

Industry links

You’ll interact with industry professionals, solve real business problems and present your ideas directly to management representatives.

Cutting-edge

Develop your social media marketing and analytics skills in The Agency, our social media command centre.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Please refer to the handbook for additional course overview information.

Recommended double majors:

Why study

  • Interact with industry through professional placement opportunities and projects for real companies, to reinforce your learning.
  • Build additional social, academic and industry-based relationships and skills, with the help of the student-run Curtin Marketing Association.
  • Attend lectures featuring representatives from industry. Past participating organisations have included BankWest, Expedia, HBF and Tourism WA.

The Chamber of Commerce and Industry of Western Australia has partnered with Curtin to offer internships to students who have completed 200 credits or more of their commerce degree. These internships will give you credit towards your degree, increase your industry experience and put you in direct contact with leading professionals.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

This course is accredited by:

  • Australian Marketing Institute
  • Chartered Institute of Marketing

You may be eligible for membership of of the Australian Marketing Institute once you graduate.

Curtin University is also the Inaugural Premier Education Network Sponsor of The Communications Council WA.

Career information

Careers

  • Digital marketing specialist
  • Fundraising coordinator
  • Market research analyst
  • Marketing assistant
  • Marketing communications manager
  • Marketing officer
  • Product manager

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
  • critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
  • use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
  • develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
  • use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
  • employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
  • recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team

Entry requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.0

You may demonstrate English proficiency using the following tests and qualifications.

Cut-off scores

Please note: The cut-off scores below are for 2020 only.

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India (CBSE) 60%
India (HSC) 65%
Sri Lanka 5

Please select a country above.

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: +61 8 9266 5888

CRL search

Fees & charges

Please view the Bachelor of Commerce degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now

Help is at hand

See our frequently asked questions or get in touch with us below.

  • As an international student, can I work in Australia while I'm studying?
  • Where can I get an electronic Confirmation of Enrolment document if I am an international student?
  • Choosing Curtin
  • What are the courses available for international students?
  • What Scholarships are available for future international students?
  • Browse all FAQs

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Call us: +61 8 9266 5888

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRU-MRKTG
  • Last updated on: July 31, 2020