Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
This course is not available for international students.
- Marketing Stream (BComms)
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
Learn key skills and concepts to build and maintain a successful business.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).
You’ll have access to a range of international study opportunities.
Marketing is one of the most important functions in building and maintaining a successful business. It’s a dynamic area that involves differentiating the firm from its competitors and persuading the target market to purchase its products or services.
In this stream, you’ll learn and apply marketing principles within specialised areas. These areas include international marketing, marketing research, services marketing, consumer behaviour, retail marketing and internet marketing.
The Marketing stream is available as part of the Bachelor of Communications.
- You can design your degree to suit your interests by choosing from a range of media streams.
- You can build your portfolio and work experience, and network with industry professionals.
View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.
- Market Researcher
- Events Coordinator
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager
What you'll learn
- explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
- apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
- access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
- communicate ideas to a range of audiences by developing and applying media-based strategies
- utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
- apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
- recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
- value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
Fees & charges
Fee information is not available for this course at this time. Find estimated course fees.
Help is at hand
- Can I apply for special consideration?
- Can I remain in Australia until my student visa expires if I have completed my course?
- What are the alternative pathways into Curtin?
- What are my study mode options?
- What are my postgraduate study options?
The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: STRU-MRKTG
- Last updated on: January 22, 2020