Outline
Outline
Marketing is one of the most important functions in building and maintaining a successful business. It’s a dynamic area that involves differentiating the firm from its competitors and persuading the target market to purchase its products or services.
In this stream, you’ll learn and apply marketing principles within specialised areas. These areas include international marketing, marketing research, services marketing, consumer behaviour, retail marketing and internet marketing.
The Marketing stream is available as part of the Bachelor of Arts (Mass Communication).
How to apply
This course sits within the Bachelor of Arts (Mass Communication) degree. To apply for this course, you will apply for the Bachelor of Arts (Mass Communication). In step 3 of the application process, you will be asked to confirm the stream you wish to study.
Applying as an undergraduate student is easy. For information tailored to your situation, visit our easy to follow instructions to get your application started.
Ready to apply?
What jobs can the Marketing course lead to?
- Market Researcher
- Events Coordinator
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager
- Marketing Officer