Outline
Outline
Marketing is one of the most important functions in building and maintaining a successful business. It’s a dynamic area that involves differentiating the firm from its competitors and persuading the target market to purchase its products or services.
In this stream, you’ll learn and apply marketing principles within specialised areas. These areas include international marketing, marketing research, services marketing, consumer behaviour, retail marketing and internet marketing.
The Marketing stream is available as part of the Bachelor of Communications.
What jobs can the Marketing course lead to?
- Market Researcher
- Events Coordinator
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager
What you'll learn
- explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
- apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
- access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
- communicate ideas to a range of audiences by developing and applying media-based strategies
- utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
- apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
- recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
- value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities