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Units in second semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

Students in a meeting with their mentor

Public Relations

Undergraduate Major

MJRU-PUBRL

Major
Public Relations Major (BCom)
Admission criteria
Guaranteed ATAR 70
Credit
200

Outline

Learn to strategically manage communication, reputation and relationships for organisations and governments.

Brianna Della-Bona

I mostly enjoyed my course for the mix of practical and theoretical content I was exposed to, working with real-life clients, designing real projects, working in real industries and developing practical skills in media release writing, event planning and networking. This prepared me perfectly for my future career and sparked my love for all things in public relations.

Professional recognition

Professionally accredited by the Public Relations Institute of Australia.

Cutting-edge

Develop your social media marketing and analytics skills in The Agency, our social media command centre.

Work experience

You’ll graduate job-ready by completing an internship in your final semester, completing a minimum of 20 working days with an organisation in a public relations capacity.

Public relations professionals may provide advice to management and decision makers at the highest level, and work closely with employees, governments, the community and the media.

Public relations is about managing communication, reputation and relationships for organisations and governments. It involves attracting and retaining the support of employees, investors, communities, customers and other stakeholders critical to success.

This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary decision-makers.

You will learn how the digital environment has affected communication and discuss the practice of ethical communication, issues and crisis management in local, national and international situations.

You will have opportunities to test your skills by working with real clients and industry partners.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Please refer to the handbook for additional course overview information.

Recommended double majors:

Why study

  • You’ll get participate in crisis simulations and gain practical experience in transmedia storytelling.
  • You’ll get to extensively use The Agency, our social media command centre.
  • You can join Curtin’s Public Relations Student Chapter, to open yourself up to an array of exciting networking and career-building opportunities.
  • You can undertake a professional internship in your final semester, completing a minimum of 20 working days with an employer in a public relations capacity. In previous years, these organisations have included Hub Marketing Communications and the Western Australian Council of Social Service. Some students have been offered employment with their placement company.

The Chamber of Commerce and Industry of Western Australia has partnered with Curtin to offer internships to students who have completed 200 credits or more of their commerce degree. These internships will give you credit towards your degree, increase your industry experience and put you in direct contact with leading professionals.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

This major is accredited by the Public Relations Institute of Australia.

 

Career information

Careers

  • Corporate affairs advisor
  • Communications officer
  • Digital engagement manager
  • Event coordinator
  • Senior media advisor
  • Internal communications specialist
  • Government relations coordinator
  • Public relations consultant

Industries

  • Event management
  • Government
  • Healthcare
  • Marketing and communications
  • Mining and resources
  • Education
  • Tourism
  • Sports

What you'll learn

  • utilise knowledge of the principles and role of contemporary public relations in a diverse range of organisational settings
  • critically evaluate organisational issues from a public relations perspective and develop relevant and creative strategies to address them
  • identify data relevant to the management of public relations from a wide range of sources and integrate that information in order to form a sound basis for decision-making
  • develop and enhance the high-level written and oral communications skills needed for success as a public relations professional
  • use new and emerging communications technologies to support the achievement of public relations goals and objectives
  • demonstrate initiative in acquiring new public relations knowledge and skills and a desire to maintain the currency of that knowledge
  • appreciate the globally interconnected nature of the public relations domain and abide by internationally recognised professional and ethical standards
  • recognise the realities of cultural diversity in public relations practice and approach intercultural communication with sensitivity
  • apply high level oral and written communication skills in a diverse range of professional public relations situations

Admission criteria

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing6.0
Speaking6.0
Reading6.0
Listening6.0
Overall band score6.0

You may demonstrate English proficiency using the following tests and qualifications.

I recently attended high school

Applicants with recent secondary education are those whose admission is primarily based on the achievement of the required ATAR within the last two years. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR : 70
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry : Written English and either verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options

  • Recipients of the John Curtin Undergraduate Scholarship will receive an early offer to study this course.

  • Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

  • If you’re an indigenous applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin webpage.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

I have work and life experience

Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR : 70
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry : Written English and either verbal or quantitative
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

I’ve studied at TAFE or done an apprenticeship

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR : 70 OR
  • TAFE:
    • AQF Certificate IV - Separate evidence of English language proficiency is required; or
    • AQF Diploma; or
    • AQF Advanced Diploma.
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry : Written English and either verbal or quantitative
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

I’ve gone to university before

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

Not all Curtin courses accept course switchers from other institutions.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Other requirements and notes for this course

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au

Tel: 1300 222 888

CRL search

Fees & charges

Please view the Bachelor of Commerce degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now
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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRU-PUBRL
  • Last updated on: May 28, 2021