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Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

Students in a meeting with their mentor

Public Relations

Undergraduate Major

MJRU-PUBRL

Major
Public Relations Major (BCom)
Admission criteria
Guaranteed ATAR 70
Credit
200

Outline

Learn to create effective communication strategies to manage an organisation’s relationships and reputation.

Professional recognition

Professionally accredited by the Public Relations Institute of Australia.

Cutting-edge

Develop your social media marketing and analytics skills in The Agency, our social media command centre.

Work experience

You’ll graduate job-ready by completing an internship in your final semester, completing a minimum of 20 working days with an employer in a public relations capacity.

Public relations professionals may provide advice to management and decision makers at the highest level, and work closely with employees, governments, the community and the media.

Public relations is about managing communication, reputation and relationships for organisations and governments. It involves attracting and retaining the support of employees, investors, communities, customers and other stakeholders critical to success.

This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary decision-makers.

You will learn how the digital environment has affected communication and discuss the practice of ethical communication, issues and crisis management in local, national and international situations.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Please refer to the handbook for additional course overview information.

Recommended double majors:

Why study

  • You’ll get participate in crisis simulations and gain practical experience in transmedia storytelling.
  • You’ll get to extensively use The Agency, our social media command centre.
  • You can join Curtin’s Public Relations Student Chapter, to open yourself up to an array of exciting networking and career-building opportunities.
  • You can undertake a professional internship in your final semester, completing a minimum of 20 working days with an employer in a public relations capacity. In previous years, these organisations have included Hub Marketing Communications and the Western Australian Council of Social Service. Some students have been offered employment with their placement company.

The Chamber of Commerce and Industry of Western Australia has partnered with Curtin to offer internships to students who have completed 200 credits or more of their commerce degree. These internships will give you credit towards your degree, increase your industry experience and put you in direct contact with leading professionals.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

This major is accredited by the Public Relations Institute of Australia.

 

Career information

Careers

  • Communications consultant
  • Community engagement advisor
  • Corporate affairs officer
  • Digital communication executive
  • Events coordinator
  • Internal communications coordinator
  • Public affairs advisor
  • Public relations coordinator

Industries

  • Event management
  • Government
  • Marketing and communications
  • Not-for-profit
  • Public relations

What you'll learn

  • utilise knowledge of the principles and role of contemporary public relations in a diverse range of organisational settings
  • critically evaluate organisational issues from a public relations perspective and develop relevant and creative strategies to address them
  • identify data relevant to the management of public relations from a wide range of sources and integrate that information in order to form a sound basis for decision-making
  • develop and enhance the high-level written and oral communications skills needed for success as a public relations professional
  • use new and emerging communications technologies to support the achievement of public relations goals and objectives
  • demonstrate initiative in acquiring new public relations knowledge and skills and a desire to maintain the currency of that knowledge
  • appreciate the globally interconnected nature of the public relations domain and abide by internationally recognised professional and ethical standards
  • recognise the realities of cultural diversity in public relations practice and approach intercultural communication with sensitivity
  • apply high level oral and written communication skills in a diverse range of professional public relations situations

Entry requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.0

You may demonstrate English proficiency using the following tests and qualifications.

Cut-off scores

Please note: The cut-off scores below are for 2018 only.

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India (CBSE) 60%
India (HSC) 65%
Sri Lanka 5

Please select a country above.

Other requirements and notes for this course

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Fees & charges

Please view the Advertising and Public Relations Double Major (BCom) degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now