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MAJOR

Public Relations Major (BCom)

MJRU-PUBRL

TAUGHT BY: School of Marketing

DURATION

Duration of the course with a full-time study load. Studying part-time will extend the duration of your course.

If duration is not available (N/A) the offering may be part of a larger course.

N/A

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

200

About offering

Consider a career in Public Relations (PR) and learn the inner workings of the media industry. PR is about managing communication, reputation and relationships on behalf of organisations. It involves attracting and retaining customers, employees, investors, communities and other stakeholders critical to business success.

In this major you’ll learn writing, event management, networking and organisational skills, which are needed for PR work in corporate or consultancy environments. You’ll learn how to help businesses achieve their goals and how to represent them in the best possible light while considering the needs of all stakeholders.

You will gain hands-on experience by developing strategies and pitching ideas for real organisations as well as undertaking a professional internship in your final year. You can start your career with membership of the Public Relations Student Chapter, which will provide you with networking and career-building opportunities.

Public Relations is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

When coupled with Journalism you can complete this major as part of our Bachelor of Commerce or our Bachelor of Arts. Your choice determines your core units.

How to apply

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce. In step 3 of the application process, you will be asked to confirm the major you wish to study.

Applying as an undergraduate student is easy. For information tailored to your situation, visit our easy to follow instructions to get your application started.

Ready to apply?

Apply now

What you'll learn

  • utilise knowledge of the principles and role of contemporary public relations in a diverse range of organisational settings
  • critically evaluate organisational issues from a public relations perspective and develop relevant and creative strategies to address them
  • identify data relevant to the management of public relations from a wide range of sources and integrate that information in order to form a sound basis for decision-making
  • develop and enhance the high-level written and oral communications skills needed for success as a public relations professional
  • use new and emerging communications technologies to support the achievement of public relations goals and objectives
  • demonstrate initiative in acquiring new public relations knowledge and skills and a desire to maintain the currency of that knowledge
  • appreciate the globally interconnected nature of the public relations domain and abide by internationally recognised professional and ethical standards
  • recognise the realities of cultural diversity in public relations practice and approach intercultural communication with sensitivity
  • apply high level oral and written communication skills in a diverse range of professional public relations situations

Why study Public Relations Major (BCom)

  • This major takes a hands-on, practical approach to learning.
  • You can learn the skills to plan, develop, implement and evaluate communication strategies for an organisation.
  • You can kick-start your career with membership of the Public Relations Student Chapter, which will provide you with an array of exciting networking and career-building opportunities.
  • You can undertake a PR internship in your final year. Some students have been subsequently offered employment with their placement company.

How this course will make you industry ready

In your final semester you'll be given the opportunity to gain hands on experience by undertaking an internship. In previous years, organisations including Hub Marketing Communications, Professional Public Relations and Western Australian Council of Social Service (WACOSS) have been so impressed they've offered full-time positions to their Curtin interns.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

Curtin's Public Relations course is accredited by the Public Relations Institute of Australia (PRIA) - the peak national professional body. The accreditation applies to both the Bachelor of Commerce and the Bachelor of Arts when students are enrolled in the Public Relations major.

Career information

  • Events Coordinator
  • Internal Communications Coordinator
  • Public Relations Consultant
  • Publicist
  • Community Relations Specialist
  • Public Affairs Consultant
  • Public Relations Officer

Admission criteria for Australian and New Zealand students

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.0

What kind of applicant are you?

Applicants with recent secondary education
(within the past two years)

Completed your secondary education in Australia within the past two years? Learn how you can apply to Curtin.

Applicants with higher education study

Undertaken higher education study before? Find out how you can apply for a Curtin course and what credit you may be eligible for.

Applicants with vocational education and training (VET) study

Have you studied a VET course? Find out how you can get into Curtin using these qualifications.

Applicants with work and life experience

Spent time in the workforce, completed a pathway program or finished secondary education more than two years ago? See how you can apply to study at Curtin

Applicants with recent secondary education
(within the past two years)

Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, but also includes those who may have completed their senior secondary studies with a TAFE or other VET provider within the same time frame. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry: Written English and either verbal or quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options

  • Recipients of the John Curtin Undergraduate Scholarship will receive an early offer to study this course.

  • Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

  • If you’re an indigenous applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin webpage.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

Applicants with higher education study

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This includes applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It also includes applicants who have completed past study with university and non-university higher education providers.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Applicants with vocational education and training (VET) study

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
    OR
  • TAFE:
    • AQF Certificate IV - Separate evidence of English language proficiency is required; or
    • AQF Diploma; or
    • AQF Advanced Diploma.
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry: Written English and either verbal or quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Applicants with work and life experience

Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR: 70

    This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Desirable WACE subjects

    Mathematics Applications ATAR

  • STAT entry: Written English and either verbal or quantitative

    The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni.
    These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Cut-off scores

Please note: The cut-off scores below are for 2018 only.

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India (CBSE) 60%
India (HSC) 65%
Sri Lanka 5

Minimum academic entry requirements

Please select a country above.

Other requirements and notes for this course

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing / credit transfer / recognition of prior learning

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on crl@curtin.edu.au or 1300 222 888.

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please see our credit for previous study website or contact tne_pathways@curtin.edu.au.

Next steps

This major/stream is part of a larger course. Please visit the course for more information and how to apply.

Where to get further information

Applicants applying with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma.

Applicants with other international qualifications

Find information on what qualifications you can use to apply for a Curtin course.

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MJRU-PUBRL
  • This offering was last updated on: September 14, 2018