This internet browser is outdated and does not support all features of this site. Please switch or upgrade to a different browser to display this site properly.

Public Relations

Undergraduate Stream

STRU-PUBRL

Stream
Public Relations Stream (BComms)
Credit
125

Outline

Public Relations is about managing communications, reputation, perceptions and relationships for organisations. It means attracting and retaining the support of customers, employees, investors and communities.

Solar panels in the city

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).

Global education

You’ll have access to a range of international study opportunities.

This information is relevant for students commencing study in 2020. If you plan to commence study in 2019, please view the current offering.

Public Relations (PR) professionals work in all sectors, managing communications, reputation, perceptions and relationships. PR involves attracting and retaining the support of customers, employees, investors, communities and other groups critical to a business’s success. PR professionals may work closely with the media and provide advice to organisational management and decision-makers at the highest level.

This stream can be taken as part of Bachelor of Communications.

Why study

  • The course is technology-centred and you will have opportunities to work with commercial-level equipment and produce work for print, radio, film and television.
  • Build your portfolio of work experience and meet industry professionals. Academic staff also maintain close contact with industry ensuring the course is at the cutting edge.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Career information

  • Events Coordinator
  • Internal Communications Coordinator
  • Public Relations Consultant
  • Publicist
  • Community Relations Specialist
  • Public Affairs Consultant
  • Public Relations Officer

What you'll learn

  • explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
  • apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
  • access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
  • communicate ideas to a range of audiences by developing and applying media-based strategies
  • utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
  • apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
  • recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
  • value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
  • demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au

Tel: 1300 222 888

CRL search

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.

Help is at hand

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: STRU-PUBRL
  • Last updated on: October 3, 2019