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- Public Relations Stream (BComms)
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
Public Relations is about managing communications, reputation, perceptions and relationships for organisations. It means attracting and retaining the support of customers, employees, investors and communities.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).
You’ll have access to a range of international study opportunities.
Public Relations (PR) professionals work in all sectors, managing communications, reputation, perceptions and relationships. PR involves attracting and retaining the support of customers, employees, investors, communities and other groups critical to a business’s success. PR professionals may work closely with the media and provide advice to organisational management and decision-makers at the highest level.
This stream can be taken as part of Bachelor of Communications.
- The course is technology-centred and you will have opportunities to work with commercial-level equipment and produce work for print, radio, film and television.
- Build your portfolio of work experience and meet industry professionals. Academic staff also maintain close contact with industry ensuring the course is at the cutting edge.
View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.
- Events Coordinator
- Internal Communications Coordinator
- Public Relations Consultant
- Community Relations Specialist
- Public Affairs Consultant
- Public Relations Officer
What you'll learn
- explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
- apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
- access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
- communicate ideas to a range of audiences by developing and applying media-based strategies
- utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
- apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
- recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
- value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.
If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
Fees & charges
Fee information is not available for this course at this time. Find estimated course fees.
Help is at hand
- How do I apply for Curtin University?
- How do I switch courses?
- Applying for Credit for Recognised Learning (CRL)
- Difference between applying and enrolling
The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: STRU-PUBRL
- Last updated on: October 3, 2019