Apply for Public Relations Stream (BComms)

STRU-PUBRL

Public Relations

Undergraduate stream

Public relations is about managing communications, reputation, perceptions and relationships for organisations.

This offering version is phasing out and no longer taking applications. You may be able to apply for a later version.

Course outline
  • Qualification
    Public Relations Stream (BComms)
  • Credit

    Credit

    125
Course outline

Check the application deadline for the parent course

Course outline

Outline

Outline

Public Relations (PR) professionals work in all sectors, managing communications, reputation, perceptions and relationships.

PR involves attracting and retaining the support of customers, employees, investors, communities and other groups critical to a business’s success. PR professionals may work closely with the media and provide advice to organisational management and decision-makers at the highest level.

This stream can be taken as part of Bachelor of Communications.

What jobs can the Public Relations lead to?

  • Events Coordinator
  • Internal Communications Coordinator
  • Public Relations Consultant
  • Publicist
  • Community Relations Specialist
  • Public Affairs Consultant
  • Public Relations Officer

What you'll learn

  • explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
  • apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
  • access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
  • communicate ideas to a range of audiences by developing and applying media-based strategies
  • utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
  • apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
  • recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
  • value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
  • demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Fee information is not available for this course at this time. Find estimated course fees.

Looking for more detail on the course structure?

View course structure
  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: STRU-PUBRL
  • Last updated on: 27 March 2024

Got a question? We’re here to help.

Call 1300 222 888 Send us an email Ask us a question Book an appointment

Bachelor of Business Administration (BBA) Specialisations

Bachelor of Commerce Specialisations

Bachelor of Innovation Specialisations

Bachelor of Business Administration (BBA) Specialisations

Bachelor of Commerce Specialisations

Bachelor of Innovation Specialisations

Learn more about Commerce

Apply for Public Relations Stream (BComms)