Apply for Buyer Behaviour and Analysis

Hands around a chalk drawing of the globe
MKT3X

Buyer Behaviour and Analysis

Mooc

Buyer Behaviour and Analysis offers an advanced insight into the role of consumer behaviour within marketing.

Enquire
Course outline
  • Qualification
    Buyer Behaviour and Analysis
Course outline
Buyer Behaviour and Analysis

Outline

Outline

For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function.

In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors.

You will learn about decision-making processes in consumption behaviour in different buying situations. This will develop your ability to integrate marketing processes at a higher level.

Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Enrol in this MOOC.

Enrol in the MicroMasters in Marketing in a Digital World program.

What you'll learn

  • Apply analytical tools to determine how culture, personality and lifestyle affect the behaviour of consumers and self
  • Analyse how consumer attitudes are formed, and consumer opinions change in order to better understand your own and others’ personal consumption experiences
  • Evaluate how different sources of group influences can affect and radically change consumers’ consumption
  • Create specific marketing strategies that focus around what motivates consumers, what captures their attention and what retains their loyalty
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

How to apply

Enrol in this CurtinX online MOOC

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: MKT3X
  • Last updated on: 6 August 2021

Got a question? We’re here to help.

Call 1300 222 888 Send us an email Ask us a question Book an appointment

Bachelor of Business Administration (BBA) Specialisations

Bachelor of Commerce Specialisations

Bachelor of Innovation Specialisations

Bachelor of Business Administration (BBA) Specialisations

Bachelor of Commerce Specialisations

Bachelor of Innovation Specialisations

Learn more about Commerce

Apply for Buyer Behaviour and Analysis