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MKT5X

Online Marketing Strategies

Mooc

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Course outline
  • Qualification
    Online Marketing Strategies
Course outline
Online Marketing Strategies

Outline

Outline

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The course will assist you to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Enrol in this MOOC.

Enrol in the MicroMasters in Marketing in a Digital World program.

What you'll learn

  • Use basic e-marketing tools relevant to the internet marketing context
  • Apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context
  • Analyse the online consumer exchange process and its outcomes
  • Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
  • Evaluate the role of social media in the marketing context
  • Use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

How to apply

Enrol in this CurtinX online MOOC

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

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  • Curtin course code: MKT5X
  • Last updated on: 6 August 2021

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