Apply for Strategic Brand Management

Picture of social media icons
MKT4X

Strategic Brand Management

Mooc

Enquire
Course outline
  • Qualification
    Strategic Brand Management
Course outline
Strategic Brand Management

Outline

Outline

In this course, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

This course will assist you to:

  • develop a framework to identify and establish brand positioning and values to build customer based brand equity;
  • plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity;
  • evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity;
  • design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

The branding landscape is fast-paced and continually changing, yet is a stimulating and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Enrol in this MOOC.

Enrol in the MicroMasters in Marketing in a Digital World program.

What you'll learn

  • Develop a framework to identify and establish brand positioning and values to build customer based brand equity
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

How to apply

Enrol in this CurtinX online MOOC

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: MKT4X
  • Last updated on: 22 March 2024

Got a question? We’re here to help.

Call 1300 222 888 Send us an email Ask us a question Book an appointment

Bachelor of Business Administration (BBA) Specialisations

Bachelor of Commerce Specialisations

Bachelor of Innovation Specialisations

Bachelor of Business Administration (BBA) Specialisations

Bachelor of Commerce Specialisations

Bachelor of Innovation Specialisations

Learn more about Commerce

Apply for Strategic Brand Management