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UNIT

Big Data Analytics in Marketing

MKTG6012

TAUGHT BY: School of Marketing

CREDIT

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

25

About offering

This unit focuses on the application of big data analytics to inform the development of marketing strategies. Students will gain insights into three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. The unit will equip students with the ability to use predictive models to develop forward-looking, what if scenarios. It will enable students to apply appropriate and effective analytics processes to answer strategic marketing questions in order to contribute to a company’s desired marketing objectives.

What you'll learn

  • critique suitability of big data sources to address contemporary marketing issues
  • formulate what-if scenarios and devise optimal solutions for marketing big data
  • implement statistical techniques of big data analysis
  • devise marketing insights and design marketing strategies based on marketing big data

Learning pathway

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Advanced standing / credit transfer / recognition of prior learning

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: crl@curtin.edu.au
Tel: 1300 222 888

CRL search

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Where to get further information

Applicants applying for an undergraduate degree with an International Baccalaureate (IB) Diploma

Find information on how you can apply to study at Curtin with an International Baccalaureate (IB) Diploma if you are applying for an undergraduate degree.

Applicants with other international qualifications

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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MKTG6012
  • This offering was last updated on: 11/07/2019