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Units in first semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

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Big Data Analytics in Marketing

Unit

MKTG6012

Credit
25
Location
Curtin Perth

Outline

Four students sitting at Westfarmers Court talking

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This unit focuses on the application of big data analytics to inform the development of marketing strategies. Students will gain insights into three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. The unit will equip students with the ability to use predictive models to develop forward-looking, what if scenarios. It will enable students to apply appropriate and effective analytics processes to answer strategic marketing questions in order to contribute to a company’s desired marketing objectives.

Learning pathway

What you'll learn

  • critique suitability of big data sources to address contemporary marketing issues
  • formulate what-if scenarios and devise optimal solutions for marketing big data
  • implement statistical techniques of big data analysis
  • devise marketing insights and design marketing strategies based on marketing big data

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: +61 8 9266 5888

CRL search

Location

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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MKTG6012
  • Last updated on: June 16, 2020