Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
Big Data Analytics in Marketing
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
- Curtin Perth
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).
You’ll have access to a range of international study opportunities.
This unit focuses on the application of big data analytics to inform the development of marketing strategies. Students will gain insights into three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. The unit will equip students with the ability to use predictive models to develop forward-looking, what if scenarios. It will enable students to apply appropriate and effective analytics processes to answer strategic marketing questions in order to contribute to a company’s desired marketing objectives.
What you'll learn
- critique suitability of big data sources to address contemporary marketing issues
- formulate what-if scenarios and devise optimal solutions for marketing big data
- implement statistical techniques of big data analysis
- devise marketing insights and design marketing strategies based on marketing big data
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
For start dates, please view the academic calendar.
All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.
The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.
Help is at hand
- Can I apply for special consideration?
- Can I remain in Australia until my student visa expires if I have completed my course?
- What are the alternative pathways into Curtin?
- What are my study mode options?
- What are my postgraduate study options?
The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: MKTG6012
- Last updated on: May 28, 2020