A boardroom of students in a lecture

MMK505 Global Marketing Management

Unit

MKTG5022

Credit
25
Location
Open Universities Australia

Outline

Four students sitting at Westfarmers Court talking

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).

Global education

You’ll have access to a range of international study opportunities.

This unit introduces students to the marketing discipline, the marketing environment and the key application of marketing principles. In this unit students work with real clients in a ‘work integrated learning’ environment.

Learning pathway

What you'll learn

  • examine the wider role of marketing within the firm, business and society taking into consideration ethics and corporate social responsibility
  • work independently and in teams to develop solutions to ‘real life’ business marketing situations
  • examine key marketing models and concepts and how these help guide a firm’s business practices
  • investigate current issues in marketing environments and their impact upon employment trends
  • compare and contrast the challenges and opportunities of marketing both locally and internationally utilising a ‘real client’ case study
  • demonstrate academic and professional integrity principles and apply writing, referencing and acknowledgement conventions required for the marketing discipline

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Location

This offering is only available online. Please visit the Open Universities Australia website for more information.

View our key dates.

Online

OpenUnis SP 1 and OpenUnis SP 3

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

Help is at hand

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: MKTG5022
  • Last updated on: February 4, 2020