A boardroom of students in a lecture

MMK520 Storytelling and Digital Media

Unit

PUBR5001

Credit
25
Location
Open Universities Australia

Outline

Four students sitting at Westfarmers Court talking

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This unit exposes students to storytelling principles, emphasising the hands-on co-creative methods in value creation for audiences. The ability to use storytelling as a key element to engage different audiences is a key focus. It considers the recent evolution and theoretical underpinnings of digital media with a particular focus on digital platforms for different stakeholder groups. It also covers the ethical considerations in digital communication, especially in regards to reputation in a digital world. The unit engages students in the use of a range of digital media tools for organisational storytelling, and asks them to demonstrate their understanding of concepts through the application of written, visual and audio communication. It develops creative communication and critical thinking skills in the practice of digital storytelling.

Learning pathway

What you'll learn

  • apply the concepts of, and tools for, storytelling and digital media in the context of Marketing and Public Relations practice
  • adapt organisational stories strategically across different digital media platforms
  • analyse current and emerging media environments in local to global contexts from ethical and reputational perspectives

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Location

This offering is only available online. Please visit the Open Universities Australia website for more information.

View our key dates.

Online

OpenUnis SP 2 and OpenUnis SP 4

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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.

  • Curtin course code: PUBR5001
  • Last updated on: November 21, 2019