Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
MMK520 Storytelling and Digital Media
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
- Open Universities Australia
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
Top 1 %
Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).
You’ll have access to a range of international study opportunities.
This unit exposes students to storytelling principles, emphasising the hands-on co-creative methods in value creation for audiences. The ability to use storytelling as a key element to engage different audiences is a key focus. It considers the recent evolution and theoretical underpinnings of digital media with a particular focus on digital platforms for different stakeholder groups. It also covers the ethical considerations in digital communication, especially in regards to reputation in a digital world. The unit engages students in the use of a range of digital media tools for organisational storytelling, and asks them to demonstrate their understanding of concepts through the application of written, visual and audio communication. It develops creative communication and critical thinking skills in the practice of digital storytelling.
What you'll learn
- apply the concepts of, and tools for, storytelling and digital media in the context of Marketing and Public Relations practice
- adapt organisational stories strategically across different digital media platforms
- analyse current and emerging media environments in local to global contexts from ethical and reputational perspectives
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
This offering is only available online. Please visit the Open Universities Australia website for more information.
OpenUnis SP 2 and OpenUnis SP 4
All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.
The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.
Help is at hand
- Can I apply for special consideration?
- Can I remain in Australia until my student visa expires if I have completed my course?
- What are the alternative pathways into Curtin?
- What are my study mode options?
- What are my postgraduate study options?
The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information. View courses information disclaimer.
- Curtin course code: PUBR5001
- Last updated on: April 2, 2020