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Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

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MMK530 User Experience Design

Unit

MKTG6014

Credit
25
Location
Open Universities Australia

Outline

Four students sitting at Westfarmers Court talking

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The unit is designed to develop graduate competencies in utilising design principles to enhance user experiences (UX). Understanding and curating UXs is critical to effectively implementing content strategies, visual design, information architecture, and interactions across integrated customer contact points. These UXs are evaluated through needs, values, emotions, and attitudes towards products, systems or services in human-brand interactions, with an emphasis on ethical considerations for a diversity of users from various social and cultural groups. Students will evaluate the needs of end users to develop, test, iterate, and communicate compelling and engaging user experiences to best achieve marketing objectives.

Learning pathway

What you'll learn

  • evaluate the effectiveness of user experience (UX) practice to enhance customer experience
  • gather and assess prototype target-user information to improve design iteration
  • apply UX design principles in developing industry-standard marketing contact points
  • evaluate ethical design considerations for a diversity of users from various social and cultural groups

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Location

This offering is only available online. Please visit the Open Universities Australia website for more information.

View our key dates.

Online

OpenUnis SP 2 and OpenUnis SP 4

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