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Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.

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MMK610 Integrated Global Communications

Unit

MKTG5020

Credit
25
Location
Open Universities Australia

Outline

Four students sitting at Westfarmers Court talking

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide (Academic Ranking of World Universities 2019).

Global education

You’ll have access to a range of international study opportunities.

This unit is designed to provide an overview of the current developments and management of global and multi-national marketing communications programs. The focus is on how those firms plan, develop and implement marketing communication programs to support various sales and marketing initiatives both nationally, regionally and globally. We will investigate the various alternatives and challenges of marketing communications across borders, across cultures and across communication systems to evaluate ethical, social, and global perspectives. The unit includes all aspects of marketing communications

Learning pathway

What you'll learn

  • analyse the evolution of contemporary global marketing communications campaigns across cultures and communication media
  • evaluate nuanced consumer behaviours of global brands, including culturally significant groups and behaviours, through the effective implementation of segmentation, targeting, and positioning strategies
  • analyse industry sourced Paid, Owned and Earned global marketing communications strategies and tactics, with a focus on digital and emerging techniques
  • formulate critical review with effective synthesis and application of sophisticated marketing concepts

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Email: ci-enquiries@curtin.edu.au
Tel: 1300 222 888

CRL search

Location

This offering is only available online. Please visit the Open Universities Australia website for more information.

View our key dates.

Online

OpenUnis SP 1 and OpenUnis SP 3

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

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