Enhance your skills and further your career

Our partnership with edX allows you to study online, anywhere around the world and gain an internationally recognised qualification from Curtin University.

If you’re looking to apply your critical thinking and analytical abilities to modern marketing challenges, or seeking higher-level, decision-making roles in the marketing field, a postgraduate course in marketing from Curtin will help you get there.

Course essentials

  • Cost: AUD$25,850
  • Delivery: Fully online
  • Duration: 1.5 years full-time

Course structure

You need to enrol in and complete the Marketing in a Digital World MicroMasters program before undertaking in the Master of Marketing. When you enrol in the Master of Marketing, you can apply for advance standing for Buyer Behaviour and Analysis, Digital and Interactive Marketing, and Strategic Brand Management.

About the Master of Marketing

Curtin’s Master of Marketing on edX has a strong focus on industry demands and marketing in a global and digital context. You’ll develop the ability to identify and analyse marketing management problems, and gain the skills needed to generate innovative marketing strategies.

The course will help you apply your critical thinking and analytical abilities to modern marketing challenges, and give you the ability to progress in your career to higher-level, decision-making roles in the marketing field.

You’ll build on the knowledge gained in the MicroMasters program: Marketing in a Digital World by expanding your understanding of key concepts in marketing communications, digital marketing, public relations and marketing intelligence and analytics, with a particular focus on digital marketing in an international context.

The online course provides flexibility to study while working, in a full-time or part-time capacity at a pace that suits you. You’ll interact with other students from all over the world, so you can grow your professional network and gain a deeper international perspective.

Marketing workers with a postgraduate qualification are forecast to earn $150,431(AUD) in 2021-22.

(Deloitte Access Economics, January 2018)

Learn from innovative marketing professionals with global experience

During the course, you’ll learn from highly regarded marketing professionals including:

Professor Ian Phau
The Head of Curtin’s School of Marketing, Dr Phau’s portfolio includes work for global heavyweights AirAsia X, Shiseido, Prada and Gucci.

Associate Professor Vanessa Quintal
Marketing management experience in the hospitality, fashion, entertainment and travel sectors in Singapore, Australia, Hong Kong and Malaysia.

Dr Katharina Wolf
Twenty years of international experience encompassing communication and research roles in Germany, Spain, the United Kingdom and Australia.

Dr Billy Sung
Leader of Curtin’s advanced Biometric Market Research Laboratory, Dr Sung’s research is focused on the study of emotion and the application of psychophysiology.

Bridget Tombleson
Holds 16 years’ experience in public relations, media relations, issues management, strategy development and internal communications in Australia and overseas.