Do you want to learn from evidence based experts, about the human centred approach that, when applied to business, has seen the success rate for innovation improve substantially?
Design thinking is a powerful creative methodology that uses empathy to uncover deep customer insights and develop innovative solutions. By applying this human-centred philosophy, you can start turning complex end-user problems into groundbreaking user-led products and services.
As part of the CBS Executive Education Masterclass Series, we’re presenting a dynamic one-day program that will provide you with an appreciation and understanding of the key elements of the design thinking process.
During the action-orientated program, Curtin University researchers and design thinking practitioners will guide you through the steps required to define a fixable problem, generate problem statements, apply ideation techniques and prototype solutions. You will also get to see how design thinking is being applied by local industry with a case study from Bankwest.
About the facilitators
Dr Philip Ely
Dr Philip Ely is Discipline Lead for Design Futures, the research cluster for design practice, innovation and management spanning the design discipline at Curtin University. Philip has a research interest in design entrepreneurship and the role of design thinking in real-world problem solving. He spent his formative years in Dutch design agency Total Design in Amsterdam before working as an Interactive Designer at IBM, Controller of Interactive Design at Granada Media plc and Director of Digital Media at international branding consultancy Design Bridge. During his career, Philip has published work on entrepreneurship, creative industries and new media.
Dr Louis Geneste
Dr Louis Geneste lectures and researches in entrepreneurship, innovation and small business at Curtin University’s School of Management. Louis’ research interests include small business growth and success, knowledge acquisition and innovation. He has been involved in small business for over 20 years, having owned and managed a number of small and medium enterprises. Louis is also involved with the Belmont Business Enterprise Centre, a not-for-profit advisory centre established in 1994 to assist the growth and development of small businesses.
Jo Li Tay
Jo Li Tay lectures and researches in the School of Design and the Built Environment at Curtin University. Her innovative research encompasses a range of disciplines including aesthetics, interactivity, experience design, learning and design thinking.
Since graduating with an honours degree in Business, Nick has dedicated his 20+ year career to design and design leadership. From a startup in a backyard shed through agency life to WA’s biggest institutions, Nick has created – and built and lead teams to create – digital and physical experiences and artefacts across a broad spectrum of industries, platforms and brands.
With extensive experience delivering experience design, digital marketing, social media, marketing communications, customer experience, brand experience and digital strategy projects gained through leadership and entrepreneurship roles, Nick is still humbly learning the idiosyncrasies of human-centred design practices.