Do you want to learn from evidence based experts, about the human centred approach that, when applied to business, has seen the success rate for innovation improve substantially?
Design thinking is a powerful creative methodology that uses empathy to uncover deep customer insights and develop innovative solutions. By applying this human-centred philosophy, you can start turning complex end-user problems into ground-breaking user-led products and services.
This program that will provide you with an appreciation and understanding of the key elements of the design thinking process.
During the action-orientated program, your facilitators will guide you through the steps required to define a fixable problem, generate problem statements, and apply ideation techniques and prototype solutions. You will also get to see how design thinking is being applied by local industry with a case study from Bankwest.
About the facilitators
Dr Louis Geneste
Dr Louis Geneste lectures and researches in entrepreneurship, innovation and small business at Curtin University’s School of Management. Louis’ research interests include small business growth and success, knowledge acquisition and innovation. He has been involved in small business for over 20 years, having owned and managed a number of small and medium enterprises. Louis is also involved with the Belmont Business Enterprise Centre, a not-for-profit advisory centre established in 1994 to assist the growth and development of small businesses.