This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.
In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for digital marketing specialists. In our Digital Marketing and Content Creation masterclass you will explore potential platforms and means for content dissemination and identify potential opportunities for maximizing content.
This masterclass is facilitated by leading Curtin academics and researchers Dr Billy Sung and Min Teah and draws on insights from research, real life case studies and best practice examples. You will expand your understanding of content creation and communication, and identify digital marketing opportunities through SEO, website design, Google AdWords and social media advertising.
Register for this program
This Masterclass is part of our digital engagement masterclass series
The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.
Delivered in September and October, the series includes:
- Digital marketing and content creation
- E-commerce and social media marketing for the Chinese market
- Digital user experience design: designing for humans
- Digital user experience design: prototyping and iterating
- Digital storytelling and reputation management
About the facilitators
Dr Billy Sung
Winner of the DuPont Innovation Award, Dr Billy Sung co-ordinates a highly successful edX MOOC on digital marketing and specialises in the use of digital innovation such as social listening and biometrics to conduct market and consumer research.
Dr Min Teah
Dr Min Teah is a Senior Lecturer at the School of Marketing, Curtin University with a background in graphic design and creative advertising. Her current research specialization lies in brand management, luxury branding, food branding and marketing, semiotics and aesthetics in luxury branding. She has been leading and involved in a number of industry projects with brands such as Shiseido, Gabriel Chocolate, Simmos Icecream and Elmstock Tea using social listening and other research tools. Some of her accolades included Curtin Commercial Innovation Award, DuPont Innovation Award, CBS Project and Innovator of the Year, and was involved in the CSIRO ON Prime and ON Accelerate Bootcamp.