Digital Storytelling and Reputation Management

Digital storytelling and reputation management

This program has now concluded.

Executive Education

On campus

Express your interest

Cost

Curtin Staff/ Alumni / Current students: $479
General: $529

Inclusive of a delicious morning tea, lunch and afternoon tea.

This program is highly interactive and will require participants to bring their own laptop/iPad.

Express your interest

This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.

The digital landscape is fast-paced and continually changing. It is a challenging and exciting environment in which to work, with unique opportunities for communicators to build and safeguard an organisation’s profile, brand and reputation.

This masterclass is facilitated by communication experts Bridget Tombleson and Dr Katharina Wolf and draws on insights from research, real life case studies and best practice examples. You will gain deeper insights through practical, hands-on sessions, drawing on recent case studies and best practice examples. The content is split into two sessions, Digital storytelling and Reputation Management in a Digital World.

Key takeaways

Learn about the evolution of digital storytelling and narratives of successful storytellers
Delve deeper into why participatory culture has created the perfect environment for digital storytelling and helps organisations protect their brand
Understand how using a transmedia storytelling framework can help your brand create a robust content strategy that encourages audiences to delve deeper
Understand brand narrative and authenticity and apply the 7 elements of digital storytelling to your brand to tell stories across multiple platforms
Learn about the implications of the digital environment on reputation management and how you can monitor your brand

Who is this program for?

Program schedule

Time	Title	Facilitators
9am – 12pm	Digital storytelling workshop	Bridget Tombleson and Dr Katharina Wolf
12pm – 1pm	Lunch break
1pm – 4pm	Reputation management in a digital world	Dr Katharina Wolf and Bridget Tombleson

Morning Session
Afternoon session

Digital storytelling

Digital storytelling exposes participants to the ancient art of storytelling, emphasising hands-on co-creative methods in value creation for stakeholders. The focus of this workshop is on storytelling as a deliberate, strategic communication strategy, covering a range of digital narratives across multi-media platforms. It highlights the increased need for communicators to become content curators, equipped to construct meanings from audiences who have now become content creators in their own right, and hence to foster an authentic participatory environment.

Reputation Management in a Digital World

The afternoon session emphasises the benefits of building a strong participatory culture across platforms, including blogs, Facebook, Twitter, Instagram and Snapchat. This session touches on ethical considerations in the context of digital communication and reputation management.

About the facilitators

Bridget Tombleson

Bridget is a lecturer at Curtin University in the public relations program. She is a public relations professional with twenty years’ experience in media relations, issues/crisis management and strategy development across government, corporate and consultancy roles in Australia and overseas. Bridget is researching students’ engagement with new technologies in particular social media platforms. She is currently completing her PhD on the use of transmedia pedagogy in a MOOC environment.

Dr Katharina Wolf

Dr Katharina Wolf is a senior lecturer and course coordinator of the public relations program at Curtin University. Katharina has twenty years of communication and media experience, as an educator and practitioner. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. Her research interests focus on (community) advocacy, civic engagement, diversity and employability.