This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.
The digital landscape is fast-paced and continually changing. It is a challenging and exciting environment in which to work, with unique opportunities for communicators to build and safeguard an organisation’s profile, brand and reputation.
This masterclass is facilitated by communication experts Bridget Tombleson and Dr Katharina Wolf and draws on insights from research, real life case studies and best practice examples. You will gain deeper insights through practical, hands-on sessions, drawing on recent case studies and best practice examples. The content is split into two sessions, Digital storytelling and Reputation Management in a Digital World.
Register for this program
This Masterclass is part of our digital engagement masterclass series
The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.
Delivered in September and October, the series includes:
- Digital marketing and content creation
- E-commerce and social media marketing for the Chinese market
- Digital user experience design: designing for humans
- Digital user experience design: prototyping and iterating
- Digital storytelling and reputation management
Digital storytelling exposes participants to the ancient art of storytelling, emphasising hands-on co-creative methods in value creation for stakeholders. The focus of this workshop is on storytelling as a deliberate, strategic communication strategy, covering a range of digital narratives across multi-media platforms. It highlights the increased need for communicators to become content curators, equipped to construct meanings from audiences who have now become content creators in their own right, and hence to foster an authentic participatory environment.
Reputation Management in a Digital World
The afternoon session emphasises the benefits of building a strong participatory culture across platforms, including blogs, Facebook, Twitter, Instagram and Snapchat. This session touches on ethical considerations in the context of digital communication and reputation management.
About the facilitators
Bridget is a lecturer at Curtin University in the public relations program. She is a public relations professional with twenty years’ experience in media relations, issues/crisis management and strategy development across government, corporate and consultancy roles in Australia and overseas. Bridget is researching students’ engagement with new technologies in particular social media platforms. She is currently completing her PhD on the use of transmedia pedagogy in a MOOC environment.
Dr Katharina Wolf
Dr Katharina Wolf is a senior lecturer and course coordinator of the public relations program at Curtin University. Katharina has twenty years of communication and media experience, as an educator and practitioner. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. Her research interests focus on (community) advocacy, civic engagement, diversity and employability.