This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.
Are your customers having the best possible experience?
The best way to improve your product or platform is to properly understand how people interact with it.
User Experience (UX) is where research and design are applied to create interactions with products and platforms that users love. UX focuses on developing a deep understanding of users, what they need, what they value, their abilities, and also their limitations. UX design skills are critical in digital marketing and business, and have broader applicability to the fields of graphic design, web and app development, SEO, and product or project management.
In this one-day masterclass, you’ll learn how to evaluate and apply UX design to optimise the customer experience.
Register for this program
This Masterclass is part of our digital engagement masterclass series
The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.
Delivered in September and October, the series includes:
- Digital marketing and content creation
- E-commerce and social media marketing for the Chinese market
- Digital user experience design: designing for humans
- Digital user experience design: prototyping and iterating
- Digital storytelling and reputation management
About the facilitators
Dr Luke Butcher
Dr Luke Butcher’s interests extend to the cultural, social and personal drivers of consumer behaviour and insights.
He has a passion for quantitative and qualitative research, and focuses his attention on innovation acceptance, luxury branding, user experiences, social media, and the evolution of the video games industry and its enigmatic gamers.