This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.
The digital landscape in China is growing fast and changing rapidly; but most importantly, operates in a significantly different manner from the rest of the world. Navigating Chinese e-commerce and social media marketing is a challenging task, but can be extremely rewarding if managed properly.
The masterclass is facilitated by Chinese digital marketing expert Dr Mingming Cheng, drawing on his insights from research, consultancy, real life industry and best practices. The one day workshop will have two sessions.
This Masterclass is part of our digital engagement masterclass series
The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.
Delivered in September and October, the series includes:
- Digital marketing and content creation
- E-commerce and social media marketing for the Chinese market
- Digital user experience design: designing for humans
- Digital user experience design: prototyping and iterating
- Digital storytelling and reputation management
The first half of the masterclass provides you with a deep understanding of China’s e-commerce landscape, including leading E-commerce platforms in China (Tmall Global, JD, Yihaodian) and WeChat Commerce. You will examine case studies and best practices as part of this session.
The second half of the masterclass is designed to help you to broaden your understanding of the social media marketing landscape in China. At the end of this session, you will gain the knowledge that will help you navigate the social media landscape in China, plan and design your social media strategies to Chinese consumers. Cases and best practices for the industry will be provided.
About the facilitators
Dr Mingming Cheng
Dr Mingming Cheng is a senior lecturer in digital marketing. Cheng’s core research interests and expertise deal with Chinese young generations, the sharing economy (e.g. Airbnb), data science (big data) and digital economy.
He has been a consultant for a number of organisations, providing industry training and advice on Chinese consumers.