E-commerce and social media marketing for the Chinese market

This program has now concluded.

Executive Education

On campus

Express your interest

Cost

Curtin Staff/ Alumni / Current students: $479
General: $529

Inclusive of a delicious morning tea, lunch and afternoon tea.

This program is highly interactive and will require participants to bring their own laptop/iPad.

Express your interest

This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.

The digital landscape in China is growing fast and changing rapidly; but most importantly, operates in a significantly different manner from the rest of the world. Navigating Chinese e-commerce and social media marketing is a challenging task, but can be extremely rewarding if managed properly.

The masterclass is facilitated by Chinese digital marketing expert Dr Mingming Cheng, drawing on his insights from research, consultancy, real life industry and best practices. The one day workshop will have two sessions.

Key takeaways

Learn about the latest trends in Chinese e-commerce and explore the social media marketing landscape in China
Understand Chinese digital consumers and how to successfully strategise a Chinese social media campaign
Identify opportunities for marketing products and services, and better position your brand in the Chinese digital consumer market

Who is this program for?

Program schedule

Time	Title
9:00am – 10:30am	Overview of the cross border e-commerce landscape between China and Australia Leading e-commerce platforms in China (Tmall Global, JD, Yihaodian)
10:30am – 11:00am	Morning tea
11:00am – 12:30pm	WeChat-commerce: WeChat stores and KOL social selling Cases and best practices for the industry
12:30pm – 1:15pm	Lunch
1:15pm – 2:30pm	An overview of social media marketing in China The Chinese digital consumer
2:30pm – 3:00pm	Afternoon tea
3:00pm – 4:30pm	WeChat Marketing Strategize your Chinese social media campaign Cases and best practices for the industry

Further study opportunities

Graduates of the Masterclass series who are interested in furthering their studies are eligible for Credit for Recognised Learning into either the Master of Business Administration (MBA) or the Masters of Marketing for the equivalent of 1 unit (25 credits). Please note all applicants must meet admission criteria for the MBA and Master of Marketing.

Morning session
Afternoon session

Morning session

The first half of the masterclass provides you with a deep understanding of China’s e-commerce landscape, including leading E-commerce platforms in China (Tmall Global, JD, Yihaodian) and WeChat Commerce. You will examine case studies and best practices as part of this session.

Afternoon session

The second half of the masterclass is designed to help you to broaden your understanding of the social media marketing landscape in China. At the end of this session, you will gain the knowledge that will help you navigate the social media landscape in China, plan and design your social media strategies to Chinese consumers. Cases and best practices for the industry will be provided.

About the facilitators

Dr Mingming Cheng

Dr Mingming Cheng is a senior lecturer in digital marketing. Cheng’s core research interests and expertise deal with Chinese young generations, the sharing economy (e.g. Airbnb), data science (big data) and digital economy.

He has been a consultant for a number of organisations, providing industry training and advice on Chinese consumers.