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E-commerce and social media marketing for the Chinese market

This program has now concluded.

Cost

Curtin Staff/ Alumni / Current students: $479
General: $529

Inclusive of a delicious morning tea, lunch and afternoon tea.

This program is highly interactive and will require participants to bring their own laptop/iPad.

Express your interest

This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.

The digital landscape in China is growing fast and changing rapidly; but most importantly, operates in a significantly different manner from the rest of the world. Navigating Chinese e-commerce and social media marketing is a challenging task, but can be extremely rewarding if managed properly.

The masterclass is facilitated by Chinese digital marketing expert Dr Mingming Cheng, drawing on his insights from research, consultancy, real life industry and best practices. The one day workshop will have two sessions.

  • Morning session

    Morning session

    The first half of the masterclass provides you with a deep understanding of China’s e-commerce landscape, including leading E-commerce platforms in China (Tmall Global, JD, Yihaodian) and WeChat Commerce. You will examine case studies and best practices as part of this session.

  • Afternoon session

    Afternoon session

    The second half of the masterclass is designed to help you to broaden your understanding of the social media marketing landscape in China. At the end of this session, you will gain the knowledge that will help you navigate the social media landscape in China, plan and design your social media strategies to Chinese consumers. Cases and best practices for the industry will be provided.

Morning session

The first half of the masterclass provides you with a deep understanding of China’s e-commerce landscape, including leading E-commerce platforms in China (Tmall Global, JD, Yihaodian) and WeChat Commerce. You will examine case studies and best practices as part of this session.

Afternoon session

The second half of the masterclass is designed to help you to broaden your understanding of the social media marketing landscape in China. At the end of this session, you will gain the knowledge that will help you navigate the social media landscape in China, plan and design your social media strategies to Chinese consumers. Cases and best practices for the industry will be provided.

About the facilitators

Dr Mingming Cheng

Dr Mingming Cheng is a senior lecturer in digital marketing. Cheng’s core research interests and expertise deal with Chinese young generations, the sharing economy (e.g. Airbnb), data science (big data) and digital economy.

He has been a consultant for a number of organisations, providing industry training and advice on Chinese consumers.