Curtin Executive Education and Milan Polytechnic University have partnered together to deliver exciting suite of executive programs in Supply Chain Management for Luxury Goods and Products and Luxury Branding.
The Luxury Branding program is designed to provide participants with exposure to topical issues and challenges facing the Luxury branding market around the world. This contemporary program delves into the major trends that are re-shaping the world of luxury, particularly post the COVID-19 pandemic.
The program will give insight into what digital transformation means for brands and how to align their strategy to ensure they are utilising emerging channels relevant to their brand and product.
Participants will dismantle the market demand for sustainable fashion and review the different ways consumers are becoming more responsible in their consumption, and how brands can leverage some of these trends. With luxury brand collaboration on the increase, the series will look at why collaborations are important and it’s more than just selling more.
The Luxury Branding series consists of 5 x 1.5 hour modules delivered over 3 weeks.