In today’s competitive market, a reputation can be an organisation’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge.
Alternatively, if your reputation is mismanaged, it can see your competitors move ahead of you.
Effective reputation management ensures active listening, clear communication and the building of good relationships with all relevant stakeholders, with the aim to futureproof against potential challenges, issues or crises. Throughout the program, you will explore these topics, as well as the role of participatory culture, brand communities, ethical dimensions and how to manage conflicting advice or demands.
Led by Dr Katharina Wolf, participants will be exposed to the latest knowledge and insights in on- and offline reputation management. It will provide you with the skills and knowledge to build a robust and sustainable reputation on behalf of organisation, department or as individuals.
About the facilitators
Dr Katharina Wolf
Dr Katharina Wolf is an Associate Professor in the School of Management and Marketing at Curtin University in Perth, Western Australia, and is the lead of the Faculty of Business and Law’s Public Relations Program.
Katharina draws on more than twenty years of communication and media experience, as an educator and industry professional. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. She has published in PR Review, Public Relations Inquiry, Journal of Communication Management, Higher Education Research & Development, and Asia Pacific Public Relations Journal, among others. Her research interests include activism, (community) advocacy, civic engagement, public interest communication, diversity and employability.
Katharina is passionate about student-centred and work integrated learning; a commitment that has been recognised with a number of local, national and international awards, including a 2011 Australian Learning and Teaching Award for Excellence in Teaching and the 2018 PR Educator of the Year award by the Public Relations Institute of Australia.
Katharina is the Chairperson of the Public Relations Institute of Australia’s (PRIA) national Education Committee, a former President of the Public Relations Institute of Australia (WA Chapter) and national Board member. She is a regular judge of the PRIA Golden Target Awards for excellence in communication. Katharina is a Fellow of the Public Relations Institute of Australia and an international member / Accredited Practitioner of the Chartered Institute of Public Relations (CIPR).
