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If you are interested in attending future sessions, please submit an expression of interest to our team.



Design Thinking has earned global coverage as it becomes increasingly applied to the development of new products, services and systems in commercial, public and social organisations. Whilst some of these organisations realise the true potential of design-led innovation, many encounter road-blocks to developing the outcomes they (and their customers) need or desire.

Led by designer and educator Dr Philip Ely and entrepreneurship educator Dr Louis Geneste, this 5-day deep-dive into design thinking and design-led innovation allows participants to draw on the latest ideas in design and entrepreneurship to overcome barriers to innovation. Working within and beyond the realms of current design thinking processes, participants will be able to confront real-life business problems with increasing confidence and hear how organisations use design to tackle the most challenging futures.

Program details


Location: 137 St Georges Terrace, Perth

Meals: Included


  • Individual: $3,950
  • Individual (Alumni/Student): $3,450
  • Table of 6: $21,250
  • Table of 6 (Alumni/Student): $18,450

Learning outcomes

  • Learn about design thinking as a cognitive model and innovation process.
  • Understand the importance of systems, design and entrepreneurial ways of thinking to drive innovation.
  • Learn how innovative organisations apply design to product, service or process innovation.
  • Delve deeper into the design process to directly tackle a business problem.
  • Understand and argue for the value of design from a number of perspectives.
  • Learn how to take leadership of design-led innovation.

Who is this program for?

This masterclass will suit professionals and entrepreneurs in new product/service development or innovation/change management across all sectors, including corporate, small business, not for profit, local government and consultancy.


Dr Philip Ely

Dr Philip Ely is Discipline Lead for Design Futures, a research cluster for design practice, innovation and management at Curtin University.

Philip is interested in researching design entrepreneurship and the role of design thinking in real-world problem solving. He spent his formative years in the Dutch design agency Total Design before working as an Interactive Designer at IBM, Controller of Interactive Design at Granada plc and Director of Digital Media at international branding consultancy, Design Bridge. During his career, Philip has published work on entrepreneurship, creative industries and new media.