If you are interested in attending future sessions, please submit an expression of interest to our team.
Design Thinking has earned global coverage as it becomes increasingly applied to the development of new products, services and systems in commercial, public and social organisations. Whilst some of these organisations realise the true potential of design-led innovation, many encounter road-blocks to developing the outcomes they (and their customers) need or desire.
Led by designer and educator Dr Philip Ely and entrepreneurship educator Dr Louis Geneste, this 5-day deep-dive into design thinking and design-led innovation allows participants to draw on the latest ideas in design and entrepreneurship to overcome barriers to innovation. Working within and beyond the realms of current design thinking processes, participants will be able to confront real-life business problems with increasing confidence and hear how organisations use design to tackle the most challenging futures.
Explore the design thinking process models, ‘designerly’ ways of knowing and the challenge of navigating numerous models for innovation. Using human-centred approaches, we explore different types of problems that organisations and individuals encounter and explore ways of tackling these through design, presenting the ‘business case for design’. As a foundation for the remainder of the program, we’ll create a collaborative design studio to begin turning design thinking into design action.
In this session, we’ll focus attention on the discovery, understanding and observation inherent in early-stage design projects. Using a range of design methods and thinking tools such as user personas, worldviews, storyboards, stakeholder maps, and synthesis maps, you’ll explore the Problem Ecology associated with particular business problems and explore how design can be used to empathise with users, consumers and stakeholders/shareholders – people – who rely on you.
This session is dedicated to Ideation and Evaluation, two critical aspects of design thinking in action. You will be immersed in a number of idea-generating and refining techniques that will improve your creative output. You’ll explore divergent and convergent methods for idea development, working as ideating teams and how to evaluate a number of ideas before taking them further. The session is designed to show you how you can facilitate ideation in your team or organisation.
In this session our attention shifts from design thinking to design doing – developing convincing prototypes for people to try out. You’ll learn how to develop low fidelity prototypes to present an idea for testing and evaluating, in addition to choosing the right set of metrics for your type of product, service or system. In this session, we see examples of prototypes used in industry and see designers in action as prototypes start to take shape.
Following a design thinking process alone is not enough for change or innovation to occur, it takes leadership, acts of persuasion and entrepreneurial persistence. In this session, we reveal methods and mindsets required that may improve the design-led innovation process in your business. Focussing on the value that design can bring to an organisation, we show how information design, ‘design as storytelling’ and different forms of rhetoric can amplify your message and overcome internal and external barriers to innovation.
Location: 137 St Georges Terrace, Perth
- Individual: $3,950
- Individual (Alumni/Student): $3,450
- Table of 6: $21,250
- Table of 6 (Alumni/Student): $18,450
- Learn about design thinking as a cognitive model and innovation process.
- Understand the importance of systems, design and entrepreneurial ways of thinking to drive innovation.
- Learn how innovative organisations apply design to product, service or process innovation.
- Delve deeper into the design process to directly tackle a business problem.
- Understand and argue for the value of design from a number of perspectives.
- Learn how to take leadership of design-led innovation.
Who is this program for?
This masterclass will suit professionals and entrepreneurs in new product/service development or innovation/change management across all sectors, including corporate, small business, not for profit, local government and consultancy.
Dr Philip Ely is Discipline Lead for Design Futures, a research cluster for design practice, innovation and management at Curtin University.
Philip is interested in researching design entrepreneurship and the role of design thinking in real-world problem solving. He spent his formative years in the Dutch design agency Total Design before working as an Interactive Designer at IBM, Controller of Interactive Design at Granada plc and Director of Digital Media at international branding consultancy, Design Bridge. During his career, Philip has published work on entrepreneurship, creative industries and new media.