Units in second semester 2020 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place.
MMK520 Storytelling and Digital Media
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
- Open Universities Australia
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This unit exposes students to storytelling principles, emphasising the hands-on co-creative methods in value creation for audiences. The ability to use storytelling as a key element to engage different audiences is a key focus. It considers the recent evolution and theoretical underpinnings of digital media with a particular focus on digital platforms for different stakeholder groups. It also covers the ethical considerations in digital communication, especially in regards to reputation in a digital world. The unit engages students in the use of a range of digital media tools for organisational storytelling, and asks them to demonstrate their understanding of concepts through the application of written, visual and audio communication. It develops creative communication and critical thinking skills in the practice of digital storytelling.
What you'll learn
- apply the concepts of, and tools for, storytelling and digital media in the context of Marketing and Public Relations practice
- adapt organisational stories strategically across different digital media platforms
- analyse current and emerging media environments in local to global contexts from ethical and reputational perspectives
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Tel: 1300 222 888
This offering is only available online. Please visit the Open Universities Australia website for more information.
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- Curtin course code: PUBR5001
- Last updated on: May 25, 2020